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What is SEO?

What is SEO?

SEO stands for search engine optimization. It’s the process of optimizing a website to have greater visibility on search engines like Google or Bing.

Why Is SEO Important?

With over 3 billion internet searches daily, 50% of which are local searches, it’s easy to understand why search rankings are so important.

In today’s market, if a potential client doesn’t see you in the first three results of their online search, then chances are they don’t know you exist and hence won’t purchase your product or service.

Types of SEO

There are many types of SEO. The three primary forms of SEO are:

  • On-Page SEO: adjusting the content on a website.
  • Off-Page SEO: creating and improving brand-related assets to optimize online recognition.
  • Technical SEO: improving the technical aspects of a website (often requiring a web developer).

There are also many SEO specialties:

  • Ecommerce SEO
  • News SEO
  • Local SEO
  • International SEO

How Does SEO Work?

SEO works by an individual or team making iterative adjustments to a website, tracking its improvements, and reporting results.

A successful SEO campaign is defined by several factors. First, one should understand how search engines index content and how Google algorithm updates impact this process.

The other factors include a great deal of research, strategic planning, the creation of new assets (blogs, videos, or infographics), monitoring performance, and reporting the results.

Remember this: SEO is not a one-and-done thing, it’s an ongoing process.

SEO Infographic

Learn how to make your website ranking higher organically by following the four most important steps to SEO: keywords, site structure, link building and social media.

Let’s get started!

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