CONTENT TARGETING METHODS
Target online users that are viewing content containing topics, keywords, or placement that match your product or service.
Topic targeting lets you reach a broad range of websites, apps, or channels with your display ads. Algorithms analyze web content and consider factors such as text, language, link structure, and page structure. It then determines the central themes of each webpage and targets ads based on topics that are relevant to your business.
Content targeting uses specific keywords that are relevant to your product or service to target users making searches using those same terms. You can tailor a set of keywords to meet specific goals or reach specific audiences. For instance, you can change your keywords to reflect seasonal interests or make the most of a sale.
A placement might be an entire website or a subset of a site. Placements target specific websites that your customers visit. If you select this type of targeting, we’ll only look at your chosen sites (managed placements) when searching for relevant sites. Unlike content targeting (automatic placements), placement targeting doesn’t require keywords.
Retargeting with Display Advertising
People rarely purchase after seeing one ad. Typically it takes an average of 7 exposures to an ad to have a huge influence on the purchase of your product. Retargeting is a display advertising method that allows you to continue to deliver a stream of “reinforcing” ads to achieve that level of exposure.
How does retargeting work?