Content is used to create awareness, interest, desire, and promote audience engagement and conversions. Good content or offers are key in SMM to grow audiences.
People are exposed to social media content and ads every day. Therefore, you must give your audience more for their time. If you just brag about yourself in posts or tweets, you won’t stand out. However, if you develop exciting, timely, valued, and relevant content for your audience, they’ll bite!
Once engaged, you can deliver gentle messages about your product or service. But, there must be a balance between what they want to consume and what you want them to consume.