How Many New Types of SEO Are There?
Those familiar with search engine optimization know all about on-page, off-page, and technical SEO. For those just joining the SEO community, check out this helpful video below from your local SEO company first.
There are already a few well-established techniques for improving your website ranking. As smart SEO becomes more and more vital to the success of your marketing campaign, people are foraging their way through new territory to increase their ranking weight.
Reverse SEO is for managing negative search engine results. It’s an online reputation management (ORM) strategy to help decrease SERP rankings to help suppress unfavorable links. This is most useful for hiding or minimizing the impact of bad publicity/exposure. By pushing unwanted links down in search results, they’re less likely to get attention.
Reverse SEO can be approached from a couple of angles:
- Removing negative content altogether. This option is noticeably easier, but not always possible. If you’re unable to remove unwanted content, like bad reviews, articles, press, etc. follow step 2.
- Creating positive branded content. By optimizing other web pages under the same brand and target keyword, you can effectively push unwanted content that ranks for the same elements off of the 1st search results page, ensuring fewer people find it.
Automated SEO is the use of tools or programs to automate the painstaking SEO tasks for you. Tasks like keyword examination, monitoring rankings, forecast reporting, visibility scoring, and much much more. These programs can track metrics, visually compile data, auto-generate audit reports – the benefits are truly endless. Every agency should be utilizing these tools, but it’s up to your local SEO company on which programs they subscribe to, and the metrics they study.
While it’s clear they save an immense amount of time, they are often misunderstood, along with SEO, as self-sustaining programs. SEO must be continuously improved upon, with content updates that reflect the times. Industry-leading SEO experts agree that SEO could never be fully automated, but the right tools can certainly make your efforts more effective.
“This is something people are often mistaken about. They think installing one plugin or running one or a few pieces of software will magically get them higher rankings. It’s just not that simple. SEO tools can make your life easier when it comes to effective SEO, but it can’t replace the hard work that is required over a sustained period of time to rank well on Google. SEO is a process, not a solution.”
– Joost de Valk, creator of Yoast SEO
Modern SEO is all about user experience! Search engines are no longer the primary focus of SEO enthusiasts- rather, the people who search are. As Google continues to improve the quality of search results, so should current SEO practices. Optimizing for mobile-friendly functionality and speed, or adopting E-A-T into your content strategy will put your company on the map. E-A-T stands for:
This acronym is a large factor in how your ranking weight is evaluated. It should influence how you create content that meets users’ needs.
Overall, just like the name suggests, a modern SEO specialist adopts the latest trends and techniques, is constantly A/B testing, and constantly approaching SEO from the mindset of the user.
Grey Hat SEO
By now, you’ve likely heard about Black Hat and White Hat SEO techniques, but what distinguishes Grey Hat? Simply put, Grey Hat is riskier than White Hat, but may not necessarily get you penalized by search engines. SEO tactics that live in the ‘grey area,’ like clickbait articles, link exchanges, paid reviews, and spun content can help increase results, but don’t necessarily help you grow.
It’s not necessarily good, but not necessarily bad, either, so according to the experts, it’s best to avoid the blurred line altogether. If you’re ever in doubt about which practices fall under black, grey, or white, contact your local SEO company for some professional clarification.
What can we expect from SEO in 2022?
What’s next on the horizon? We predict there will be a few prominent SEO topics in the next year, including:
Podcast SEO – At the core of user experience is how we, as SEO professionals, can respect a user’s time. Videos, blogs, social media- they all force the user to give up their precious time watching, scrolling, reading. The ability to multitask during a podcast offers more value than any other form of entertainment, which is why podcasts have exploded in popularity.
Multilingual SEO – We’ve already bid adieu to Google’s 2019 BERT update and welcomed in MUM in June 2021. Not only is MUM 1,000x more powerful than BERT, but MUM understands and generates up to 75 different languages. This update removes language barriers and widens search answers- an exciting landscape for multilingual SEO.
Red Crow Marketing
Looking to the future, there’s much to anticipate for SEO. Contact Red Crow Marketing, your friendly local SEO company, for any kind of digital marketing service. Whether it’s consulting, media buying, website development, or Local SEO, we fill the marketing gaps other agencies leave behind. Contact us today so we can get started!