Want More Local Business? You Need Local SEO Services.
97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
How do you connect with these consumers? With local search engine optimization (SEO).
LOCAL SEO SERVICES
Local Search Engine Optimization (Local SEO) is critical to anybody depending on local customers. Red Crow Marketing’s Local SEO experts can help you gain better Local Pack positioning where it matters – right here in your local market.
Increase online visibility for local consumers
Increase web traffic, leads, and sales from local visitors
Check the online health of your business information with help from our Local SEO listings scan. Instantly see how your most critical location data appears on Google, Yelp, Facebook, and dozens more maps, apps, search engines, and directories.
WHAT IS LOCAL SEO?
A successful local campaign is a key element for any small business looking to drive leads and sales from neighboring customers. Think of it like today’s phone book! While the calls you receive from newspaper ads and the yellow pages are dwindling (or non-existent), local SEO helps you generate more calls and online contact forms from your website.
For instance, someone in California most likely isn’t looking for a business in Springfield, MO, and vice versa. That’s where local SEO comes into play. Results are shown based on the location of where you are conducting your search.
THE LOCAL PACK MAP
When you conduct a search at your house, you’ll typically see a Map with 3 websites listed underneath. This is the Local Pack. If you later conducted the same search at work or a different location using a mobile device, the results would change.
Usually, beneath the 3 websites is a button that will show all other results marked on the map. That is Local SEO at work.
However, the Local Pack is not the only component of Local SEO. Even the organic results shown below the Map section are there and displayed as a result of good local SEO practices.
LOCAL SEO VS. SEO
Local SEO is similar to other SEO strategies. When a potential customer performs a search online, Google scans through its business index to provide the optimal results for that person’s query. Local SEO is very important for service-based businesses such as attorneys, healthcare clinics, auto-repair shops, etc.
GOOGLE EXPECTS MORE FOR SEARCH RESULTS
With Local SEO, Google uses a different set of ranking factors that include:
Google My Business Signals
Proximity, categories, keyword in business title, etc.
Inbound anchor text, linking domain authority, linking domain quantity, etc.
Review quantity, review velocity, review diversity, etc.
Presence of NAP (name, address, phone), keywords in titles, domain authority, etc.
IYP/aggregator NAP consistency, citation volume (directory listings), etc.
Click-through rate, mobile clicks to call, check-ins, etc.
Locality, user experience, history, intent, etc.
Google engagement, Facebook engagement, Twitter engagement, etc.
LOCAL SEO IS ESSENTIAL
More people searching online are clicking on the websites listed in Local Map Packs. Therefore, you must take the extra steps to optimize your website to improve your local position.
Did you know, 90% of consumers used the internet to find a local business in the last year? That means many customers are using the search engines on their laptops and phones to look for convenient, localized goods and services necessary for them to go about their daily lives.
And, of those consumers who conduct a search, 80% of them will only choose and engage with the first 3-5 results shown in a search. So, this simply means if you’re not listed in the top 3-4, you have little chance to win the sale over competitors listed above you.
46% of all Google searches are looking for local information. People aren’t always using the internet to go on social media or visit the websites of global companies. They are looking for people and businesses nearby.
LOCAL SEO SERVICES – SPRINGFIELD, MO
Red Crow Marketing’s Local SEO Services can help your business achieve higher rankings in your local search results. Whether your business operates one location or multiple locations serving thousands across the state or country, we can help.
In the past, if you entered a search “keyword” you’d get results from all over the country (or the world). The only way you could “filter” the results to a business close to you was to also enter the city or town you lived in. Over time, Google and other browsers realized the vast majority of these searchers preferred to see results that were closer to them, without having to enter their current geographical location. Thus, local SEO was born.
IMPORTANCE TO MOBILE DEVICES
The growth of mobile internet access during the last two decades has allowed local SEO to play a larger role in business exposure. When you search on Google with your iPhone or local device, Google will ask you for permission to use your location data. This is to provide you with results near where you physically are.
For example, if you’re traveling or vacationing in another city and searched for “Italian Food Near Me” on your mobile device, you probably mean where you’re physically at, and not where your desktop PC is located back at home. If you’ve granted Google permission to use your location, the results you get will be what is close by.
OUR STRATEGIC PROCESS
We use proven strategies and tactics to help you get the SEO edge on your competition.
We scour the internet to audit your business information. Our SEO experts take time to ensure everything is correct to give your business a clean, error-free local online presence. If incorrect information is found online, 68% of consumers have said they would stop using a local business.
We optimize your Google My Business, Bing, and Yahoo Local profiles. Our team makes sure they feature the same brand identity and are optimized for your target location or service area.
We add you to industry directories and local business listings such as Yelp, TripAdvisor, etc.
Our team will create business citations – a reference to your business and address on websites that aren’t your own.
We can increase online reviews (82% of consumers read online reviews for local businesses) through our online reputation management program.
READY TO GET STARTED?
Schedule a meeting with our digital marketing experts today. We’ll help you determine the best digital strategy to meet your goals and reach your audience.