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With nearly two decades of experience in healthcare marketing, Red Crow Marketing is uniquely qualified to assist your team. HEALTHCARE SERVICES MANDATORY COMPONENTS SCHEDULE A CONSULTATION WHAT THE DOCTOR ORDERED

Healthcare marketing is becoming more complex, aggressive, and competitive. Red Crow can help you fill the gaps.

HEALTHCARE MARKETING IS EFFECTIVE

Today, the majority of Chief Marketing Officers and healthcare marketing directors have far more marketing responsibilities than they had in the past. Additionally, they are under increased pressure to deliver a measurable return on investment on marketing initiatives to leadership.

As a full-service agency in Missouri, Red Crow Marketing can help supplement your marketing team to fill the gaps and help you demonstrate marketing ROI.

Southwest Missouri Healthcare Marketing Services from Red Crow Marketing

With nearly two decades of experience in the healthcare industry and the winners of several healthcare marketing awards, we are uniquely qualified to help you achieve the full scope of your strategic plans and its execution.

LET’S START WITH A DISCUSSION

With a short, no-pressure, no hype discussion we’ll provide you with the information you need to determine if we can help. Who knows, you may get a good idea or two you haven’t considered before. Contact us today.

RED CROW MARKETING HEALTHCARE SERVICES

WHO WE SERVE

We work with marketing directors, CMO’s, or other leadership to develop, assess, or improve your marketing plan and ROI.

TARGET THE RIGHT PEOPLE AND GET MORE PATIENTS

At Red Crow Marketing, we have the proven expertise and knowledge to help you deliver better results in new patient acquisition.

Healthcare Marketing from Red Crow Marketing in Springfield, MO

WE FIT IN WHERE YOU NEED US

You may have many of your marketing responsibilities handled internally. But in today’s shifting and expanding marketing environment, you might need some reliable outside assistance. That’s what Red Crow Marketing does exceptionally well – fill in the missing marketing gaps. We believe a team approach is always better. We’ve worked with several healthcare marketing directors and teams for over 15 years.

WHY YOU NEED HEALTHCARE MARKETING

Times are changing in the healthcare industry. Competition is increasing rapidly. Smaller hospitals and healthcare organizations are being absorbed by larger health systems. Telehealth start-ups are now attracting patient prospects. Hospitals and clinics are also losing marketing share to pharmacies and superstores who provide medical services in kiosks. The best defense for your healthcare system is a combination of exceptional quality care and competitive marketing to retain and grow market share.

WHAT IS HEALTHCARE MARKETING?

There are two unique healthcare marketing models necessary today.  The traditional Non-Profit PR-Based Marketing and a Business to Consumer (B2C) Sales-Based Marketing Model.

The scope, objectives, and approaches are different in each, but both are necessary for a comprehensive healthcare marketing strategy that will increase new patients volumes, as well as grow existing patient loyalty and utilization.

NON-PROFIT, PR-BASED MARKETING MODEL

The traditional Non-Profit PR-Based Marketing is typically driven by organizational leadership and stakeholders. Although it’s painful to admit, most healthcare marketing has been used for internal marketing; to attract, retain, and promote physicians. It was not designed to effectively acquire new patients.

B2C, SALES-BASED MARKETING MODEL

The B2C Sales-Based Marketing Model is a more aggressive approach. It follows similar marketing and advertising tactics used for both retail and service businesses to acquire more customers.

HEALTH CARE MARKETING STRATEGY

Just because one healthcare provider uses certain marketing strategies does not mean they work. Chris Bevolo’s book entitled “Joe Public Doesn’t Care About Your Hospital” offers several humorous examples of how healthcare marketing strategies have been basically follow-the-leader.

At Red Crow Marketing, we meet with healthcare CMO’S and marketing directors to analyze their unique situations. We can discuss your current marketing strategy, and identify gaps that hurt your organization’s ability to achieving key objectives.

Healthcare Marketing Strategy from Red Crow Marketing

MANDATORY HEALTH CARE MARKETING COMPONENTS

Here are some marketing components and initiatives you should consider to compete in today’s healthcare environment.

AN ENGAGING WEBSITE

Having a strategic, well-designed website is critical to building trust and credibility with potential patients and employees. Your web design should be informative, mobile-friendly, easy to navigate, and always up to date. Additionally, it is equally important for your web design to include good Search Engine Optimization (SEO) components.

SEO

With 5% of all Google searches being health-related, showing up as one of the top results on the search engine results pages (SERPS) is critical. Specifically, you want to be within the top three results as these companies receive 50% of all the clicks on Google.

SEO applies to onsite and off-site efforts. The onsite SEO is based on both technical setup and high-value content. There are many components of SEO that can be found on our Search Engine Optimization page.

ONLINE REPUTATION MANAGEMENT

Having a quality online reputation management system is essential to help increase and manage reviews. In fact, 94% of healthcare patients evaluate providers based on online reviews. One bad review can lead to losing potential patients.

You should have a process to continually monitor what is being said about your organization. Responding to reviews for a healthcare provider can be difficult due to patient privacy and HIPPA regulations. However, acknowledging reviews can help defuse rumors which can create negative (and often unfair) perceptions of your quality of care.

SOCIAL MEDIA FOR HEALTHCARE MARKETING

From improving patient engagement to keeping your practice competitive, having a social media presence is important. Social media marketing allows healthcare organizations to interact directly with their patients and gain valuable feedback on what they value, and what they’re interested in.

DIRECT MAIL

Direct mail has been ranked by consumers as the most preferred method to receive healthcare information. One of the main reasons cited was the ability to retain the piece on their coffee table or refrigerator as a reminder, or for quick access when needed.

NETWORK TELEVISION COMMERCIALS

Television commercials have been ranked as the second most effective method to reach adults over 55, the largest consumers of healthcare services. Additionally, television ranked as the second most preferred way consumers want to receive information about healthcare.

OTT (OVER-THE-TOP) VIDEO

Younger audiences (18-34) are moving from traditional television viewing TV to Over-The-Top. Commonly known as OTT, these are the commercials you see on Hulu or other ad-based streaming services.

Therefore, advertising primary care or obstetric care on OTT can be an effective strategy to reach younger patients.

DISPLAY ADVERTISING

Display advertising is a great marketing strategy for healthcare services to increase their brand awareness. Display ads are found on third-party websites, social media, and other online platforms.

A key benefit of including display advertising in your healthcare marketing toolkit is the many audience targeting options available. You can target specific demographics and keywords based on your services.

For example, if you are a senior living facility, you can target middle-aged people who are looking for a home for their elderly mother or father. Also, you can use display advertising to “re-target” people who have previously visited your website.

READY TO GET STARTED?

LET'S TALK!

Schedule a meeting with our digital marketing experts today. We’ll help you determine the best digital strategy to meet your goals and reach your audience.

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