Healthcare marketing is becoming more complex, aggressive, and competitive. Red Crow can help you fill the gaps.
HEALTHCARE MARKETING IS EFFECTIVE
Today, the majority of Chief Marketing Officers and healthcare marketing directors have far more marketing responsibilities than they had in the past. Additionally, they are under increased pressure to deliver a measurable return on investment on marketing initiatives to leadership.
As a full-service agency in Missouri, Red Crow Marketing can help supplement your marketing team to fill the gaps and help you demonstrate marketing ROI.
With nearly two decades of experience in the healthcare industry and the winners of several healthcare marketing awards, we are uniquely qualified to help you achieve the full scope of your strategic plans and its execution.
RED CROW MARKETING HEALTHCARE SERVICES
WHO WE SERVE
We work with marketing directors, CMO’s, or other leadership to develop, assess, or improve your marketing plan and ROI.
TARGET THE RIGHT PEOPLE AND GET MORE PATIENTS
At Red Crow Marketing, we have the proven expertise and knowledge to help you deliver better results in new patient acquisition.
WE FIT IN WHERE YOU NEED US
You may have many of your marketing responsibilities handled internally. But in today’s shifting and expanding marketing environment, you might need some reliable outside assistance. That’s what Red Crow Marketing does exceptionally well – fill in the missing marketing gaps. We believe a team approach is always better. We’ve worked with several healthcare marketing directors and teams for over 15 years.
WHY YOU NEED HEALTHCARE MARKETING
Times are changing in the healthcare industry. Competition is increasing rapidly. Smaller hospitals and healthcare organizations are being absorbed by larger health systems. Telehealth start-ups are now attracting patient prospects. Hospitals and clinics are also losing marketing share to pharmacies and superstores who provide medical services in kiosks. The best defense for your healthcare system is a combination of exceptional quality care and competitive marketing to retain and grow market share.
WHAT IS HEALTHCARE MARKETING?
There are two unique healthcare marketing models necessary today. The traditional Non-Profit PR-Based Marketing and a Business to Consumer (B2C) Sales-Based Marketing Model.
The scope, objectives, and approaches are different in each, but both are necessary for a comprehensive healthcare marketing strategy that will increase new patients volumes, as well as grow existing patient loyalty and utilization.
NON-PROFIT, PR-BASED MARKETING MODEL
The traditional Non-Profit PR-Based Marketing is typically driven by organizational leadership and stakeholders. Although it’s painful to admit, most healthcare marketing has been used for internal marketing; to attract, retain, and promote physicians. It was not designed to effectively acquire new patients.
B2C, SALES-BASED MARKETING MODEL
The B2C Sales-Based Marketing Model is a more aggressive approach. It follows similar marketing and advertising tactics used for both retail and service businesses to acquire more customers.
HEALTH CARE MARKETING STRATEGY
Just because one healthcare provider uses certain marketing strategies does not mean they work. Chris Bevolo’s book entitled “Joe Public Doesn’t Care About Your Hospital” offers several humorous examples of how healthcare marketing strategies have been basically follow-the-leader.
At Red Crow Marketing, we meet with healthcare CMO’S and marketing directors to analyze their unique situations. We can discuss your current marketing strategy, and identify gaps that hurt your organization’s ability to achieving key objectives.
MANDATORY HEALTH CARE MARKETING COMPONENTS
Here are some marketing components and initiatives you should consider to compete in today’s healthcare environment.
READY TO GET STARTED?
Schedule a meeting with our digital marketing experts today. We’ll help you determine the best digital strategy to meet your goals and reach your audience.