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Jingle production from Red Crow Marketing will help your customers remember you JINGLE BENEFITS QUALITY MATTERS JINGLE PACKAGES PRODUCTION PROCESS MEET WITH US BRAND RECALL +400%

Get customers humming your jingle and singing your company name.

JINGLES THAT STICK

At Red Crow Marketing in Springfield, MO, we can produce a high-quality jingle for your company, tailored to your target audience, with a variety of edit variations.

Jingles from Red Crow Marketing in Springfield, Missouri

JINGLES ALL THE WAY

If you use broadcast media, you need an audio element to your brand. You’ll spend less, and be recognized and recalled easier.

EXACTLY WHAT ARE JINGLES?

Jingles are catchy, short songs, often with your business’s name in it. Jingles in advertising are a powerful advertising tool that increases recognition and recall of your brand.

A quality jingle advertisement can be fun or dramatic, and above all else, memorable for the consumer. Your business wants its jingle to be pleasantly and permanently stuck in consumers’ heads. Your name, product offerings, and even your phone number embedded in a jingle provide an easy way to both inform customers about your business and make it easier for them to remember you.

What is a Jingle

HUGE BENEFITS OF JINGLES IN ADVERTISING

All of us, at one point or another, have found ourselves humming or singing advertisements. Jingles add value to advertising that would be stale and not grab the consumer’s attention without.

The right jingle in advertising improves brand awareness and makes your business hard to forget. It’ll be stuck in people’s heads, but it will also be a constant reminder of what you can provide them. A lasting, enjoyable message is the main reason for jingle advertising.

JINGLES ARE EASY TO REMEMBER

If someone were to walk up to you and say, “Give me a break, give me a break,” what would be your response? In all likelihood, your response would be an enthusiastic, “Break me off a piece of that Kit Kat bar!” That’s because the Kit Kat commercials from the late 1980s and early 1990s featured the popular jingle that stuck in our head.

Science backs the reason why you remember Kit Kat’s jingle, and why consumers will remember yours as well. The Association for Consumer Research found that recall is much better for the sung condition than for the spoken condition. This means a person is more likely to recall bits of information if it was portrayed to them musically. When put to a test, consumers recall 86% of words verbatim in the sung condition as opposed to 76% in the spoken condition. Evidence shows that music can improve the memory of a text. Therefore, there is reason to believe this is true for audio production.

JINGLES PRODUCE MORE EFFICIENT ADVERTISING

Catchy jingles can help potential customers remember who you are and what your message is about.  What this means is you need fewer ads to be noticed and remembered.

JINGLES PROVIDE A BETTER ROI

Fewer ads mean less cost.

JINGLES CAN BE USED ANYWHERE

You can use jingles almost anywhere your business plans to advertise. Whether on radio, television ads, or online videos, a jingle can be repurposed for many advertising media uses.

JINGLE PRODUCTION QUALITY MATTERS

As a business looking to leave a lasting impact, you must ensure your audio production is of the highest quality. Poor sound, performance, delivery, or recording will have a direct and instant negative impact on brand awareness. You don’t want it to be your business with the awful commercial people saw on TV or heard on the radio. At Red Crow Marketing, we are here to provide great jingle quality. We make sure your ads have more than just a low-quality musician obnoxiously singing your company name off-key for people to hear.

Many jingles come from musicians needing work by approaching businesses with an offer to create a song in exchange for payment. Unfortunately, the result often produces a poor-quality ditty targeted toward the wrong audience. An amateurish jingle can often hurt a business and its brand identity more than help it. Audiences who get an annoying jingle replaying in their heads tend to associate the poor quality with the brand.

Red Crow Marketing offers Quality Jingle Production

The point is, it’s a good thing to support local musicians by attending their shows/concerts – but don’t expect them to develop your brand. When you want to create a jingle that represents your business and gets people excited about what you offer, you should seek a marketing agency with professional audio production services.

JINGLE PRODUCTION PACKAGES

60 Second Versions

  • Full verse doughnut: Full verse/tag at the beginning and end. Middle instrumental base for VO.
  • Full verse sing-out: The beginning and middle have an instrumental base for VO.
  • Partial verse (one-line/tag) sing-out: The beginning and middle have an instrumental base for VO.
  • Tag-only sing-out: The beginning and middle have an instrumental base for VO.
  • Full instrumental only

30 SECOND VERSIONS

  • Full verse doughnut: Full verse/tag at the beginning and end. Middle instrumental base for VO.
  • Full verse sing-out: The beginning and middle have an instrumental base for VO.
  • Partial verse (one-line/tag) sing-out: The beginning and middle have an instrumental base for VO.
  • Tag-only sing-out: The beginning and middle have an instrumental base for VO.
  • Full instrumental only

15 SECOND VERSIONS

  • Partial verse (one-line/tag) sing-out: The beginning and middle have an instrumental base for VO.
  • Tag-only sing-out: The beginning and middle have an instrumental base for VO.
  • Full instrumental only

10 SECOND VERSIONS

  • Tag-only sing-out: The beginning and middle have an instrumental base for VO.
  • Full instrumental only

JINGLE PRODUCTION PROCESS MADE EASY

STRATEGY DETERMINATION

First, the experienced marketing professionals at Red Crow Marketing determine strategy and objectives for your business’s jingle or radio ad production. Then, we identify the media channels the jingle ad will appear on and if alternate versions are necessary. The final step of determining the strategy is deciding which genre the jingle will be.

AUDIENCE DETERMINATION

The next step from the strategy is determining an audience. We ask the questions your business may not know to consider, such as what type of music consumers listen to. Then, we determine the point of your jingle. For example, does your business want to create a unique, clever jingle to associate with your name, or does the music ad need to include more, such as an explanation of your product offering?

FINAL JINGLE PRODUCTION

Once we determine the strategy and audience, we move forward with the production of the jingle. Our experienced writers can create catchy lyrics we know your customers will enjoy. Then, we will use our professional studio musicians to produce the audio.

Your business needs to have an engaging audio brand, so let Red Crow Marketing, located in Missouri, do it the right way.

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LET'S TALK!

Schedule a meeting with our digital marketing experts today. We’ll help you determine the best digital strategy to meet your goals and reach your audience.

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