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Red Crow Marketing in Springfield, Missouri provides complete Video Marketing Campaigns VIDEO ADVERTISING QUALITY MATTERS MARKETING PROCESS CONTACT US VIDEO GETS ATTENTION.

Video Marketing is using videos to promote and advertise your brand, products, or services.

VIDEO MARKETING ON EVERY PLATFORM

AWARENESS, ENGAGEMENT, AND RESPONSE

Red Crow Marketing has over 20+ years of experience in creating marketing videos. Our creative team of videographers and media experts work together to reach your customers. Our customized videos win attention, grow awareness, encourage engagement, and boost customer response.

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VIDEO MARKETING ON EVERY PLATFORM

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AWARENESS, ENGAGEMENT, AND RESPONSE

Red Crow Marketing has over 20+ years of experience in creating marketing videos. Our creative team of videographers and media experts work together to reach your customers. Our customized videos win attention, grow awareness, encourage engagement, and boost customer response.

TELL YOUR STORY WITH VIDEO

Contact Red Crow Marketing in Springfield, MO, and let us talk about your video needs and opportunities.

WHAT IS VIDEO MARKETING?

Video Marketing includes all types of videos like television commercials, webinars, product demos, and digital ads. Video Marketing has a lot of moving parts, including video productionmedia buying, and reporting.

VIDEO MARKETING IS HUGE – AND GROWING

In 2019, people spent an average of 84 minutes a day consuming online videos, and that time is only increasing every month.

Red Crow Marketing - What is Video Marketing

As our attention spans are becoming shorter, we want to absorb information easier without having to invest the effort and time reading text.  Video marketing provides a more engaging, interactive marketing experience.

A new Facebook study reported users spend five times longer watching video content than reading static content.  More engagement typically produces a better understanding of your offer, which can lead to higher contact or conversions. In fact, 72% of businesses say that video ads have improved their conversion rate.

ONLINE VIDEO ADVERTISING

There are many types of online video ads, and each platform, such as Facebook and YouTube, has different specifications about video length and targeting. However, there are a few basic types of “O.V.” (online video ads).

Webpage Videos

Videos on websites and give viewers additional information about the page’s content.

In-stream videos

Shown before (Pre-roll), during (Mid-roll), or after (Post-roll) you view other video content online.

Interactive Videos

Interactive videos appear in a full-screen format and seem to take over your device screen.

In-app Videos

In-app videos show up while a user is using a mobile application or playing a mobile game.

Bumpers

Bumpers are the shortest type of video ad and are available on YouTube. These six-second ad spots play before a viewer’s chosen video.

OTT Advertising

OTT ads are delivered directly to viewers over the internet through streaming video services or devices, such as smart or connected TVs (CTV).

THE NEW STUFF: OTT

OVER THE TOP VIDEO MARKETING

Over the Top (OTT) Advertising is a catch-all term. It can define the content, service, or device.  At the basic level, OTT is video content that goes “over” your cable box rather than through it. Going over the top allows advertisers freedom of movement without pre-planned broadcast schedules or geographic limitations.

Red Crow Marketing offers OTT (Over-the-Top) Video Advertising in Southwest Missouri

You’re probably more familiar with OTT content and advertising than you think. Do you have Netflix? Binge-watch episodes of The Bachelor on Hulu? If the answer is yes, you are accessing OTT content.

OTT IS GROWING WHILE TRADITIONAL TELEVISION DECLINES

People watching shows on internet-connected devices rose 56% Year-Over-Year.

Meanwhile, traditional TV audience viewers have been falling 11% Year-Over-Year for adults 18-49.  The decline is even more severe in younger audiences. For instance, adults 18-24 dropped 20%, and 25-34 declined 14% in just one year.

OTT ADVERTISING NEEDS TO BE IN YOUR MEDIA MIX

Historically, streaming advertising content has fallen outside the reach of local advertisers and outside the range of traditional audience measurement. Today, that’s no longer the case. In 2019, ZypMedia saw local advertisers increase their OTT media buying 127% compared to 2018, across nearly every category.

As features and capabilities expand—and service providers diversify and expand their offerings, OTT needs to be a part of your media mix.

Video Marketing with Red Crow Marketing in Springfield, Missouri

THE QUALITY OF VIDEO MARKETING MATTERS

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Videos are a Reflection of the Brand

Every aspect of an advertisement, from the actual content to the music and the video quality itself, communicates something about the brand that made it. Even if your creative is top-notch, a low-quality video can easily suggest your products or services are subpar.

Consumers Won’t Watch if it’s not High Quality

According to a recent survey of 1,000 adult internet users by Verizon Digital Media Services, the average time spent viewing video across all devices declined by 77% when the video quality dropped. Video quality is even more critical when it comes to video ads, where getting a consumer to engage with your message is the goal.

More Consumers are Watching Video on Mobile Devices

Given the small screen size of mobile devices, which can already make viewing tough for some consumers, a low-quality video can be hard to see or altogether unwatchable.

High Quality is Critical for Reaching Millennials

Millennial consumers are particularly skeptical of low-quality video. One study of millennials between the ages of 26-34 found that 75% of millennials would “give up” on a video stream within four minutes if the quality was subpar.

VIDEO MARKETING PROCESS

Our process begins with a meeting to discuss your goals, key objectives, target audience, budget, and timelines. Next, we develop a video marketing campaign to meet those goals and key objectives.

You may already have a video produced. If you do not, we can help you with all phases of production. You can learn more about our video production process by visiting our page video production.

With the plan and your video ready to go, we launch the video marketing campaign. Throughout the campaign, we will monitor and analyze key metrics to determine progress and ROI.

READY TO GET STARTED?

LET'S TALK!

Schedule a meeting with our digital marketing experts today. We’ll help you determine the best digital strategy to meet your goals and reach your audience.

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