Today, everybody shops and researches online. In fact, 94% of B2B and B2C prospects now conduct online research before purchasing.
There’s a growing arsenal of digital marketing tools to help you gain
better position for your website, services or products. If you look at all
the varieties listed on other websites, you’ll probably be a bit
overwhelmed. Basically, there are three categories you should know and
• Website SEO
• Social SEO
• Content Marketing
• Pay-Per-Click Ads (PPC)
• Retargeting Programs
• Digital Display Advertising
• Digital Video Marketing
• Blogs and Content Marketing
• Online Video
• Email Newsletters
• Social Media Marketing: Facebook, Twitter, YouTube, Instagram, etc.
88% of people who search will only review the first 3-5 listings displayed on a search engine result page. If you’re not in there, guess who is? Your competitors – and you’ll never get a chance to engage with most prospects. It’s that serious.
SEO (Search Engine Optimization) helps place your website in the top search engine page results for relevant keywords. SEO (Search Engine Optimization) uses a variety of methods such as content marketing, link building, directory population, social marketing and a ton of other tech-tricks to help you get better positioning.
Website or on-page SEO (Search Engine Optimization) refers to the process of making your website appeal to both search engines and users. It involves reviewing and improving both the public face of your website and the behind the scenes coding and technical set-up only search engines see. Website SEO is the foundation on which off-site SEO (Search Engine Optimization) builds on. If it’s not maintained, off-site SEO (Search Engine Optimization) efforts can become ineffective.
Social networks not only list the information they contain with major search engines, they all have a search engine component as part of their own, internal system. People use social media to find more than just friends and family – they use them as a research tool when considering a product or business. Creating social profiles for your business and making regular, high-quality posts will influence search results as well as allow you to communicate with your potential customers. If properly managed, social media pages can be among the top results in search listings.
Online directories are an important part of the SEO (Search Engine Optimization) ranking system. While most of your potential customers search Google or Bing for information, the search engines reference these databases as the modern equivalent of a phonebook, only on a much larger scale. Because of the incredible volume of information they contain, directories have substantial “organic traffic” – people looking at them for information. More importantly, by having your business listed in these directories, they all link back to your website (referred to as “backlinking”) providing another way for customers to find your business.
Content Marketing is the art of communicating with your customers and prospects in a conversational manner – online. It is non-intrusive marketing, meaning instead of pitching a product or service, you provide information they want and need. In turn, you gain appreciation and credibility as a thought-leader or authority. Content marketing blends the concepts of social media with more traditional digital marketing avenues like blogs and news-feed publications to keep you engaged with both existing and potential customers. The larger the footprint you can create on the web, the higher the search engines will rank your site.
When your customers are surfing and researching, we’ll put keyword-relevant text, graphic or video ads in front of them while they search, and on their favorite websites. We can target so that:
• Your ads are only presented to your best prospects and customers.
• Your ads are seen nationally or locally in as small as a five-mile radius.
• Your ads will only be displayed at times when your customers are most likely to be looking.
We can create and place well designed banner ads on several different websites so more people see you. Red Crow Marketing offers a variety of ways to target digital ads to your desired demographic.
Video is one of the fastest growing digital marketing tools today! People don’t have as much time to read; they’d rather get the information in a short, entertaining and informative video. Red Crow Marketing has been producing broadcast advertising for over a decade. Our in-house studio gives us the flexibility to quickly create digital marketing videos that will engage and convince your prospects to buy!
Paid search can help you get to the top of a search engine page quickly; even before your organic search position improves. A successful PPC (Pay-Per-Click) campaign is more than just starting a Google AdWords™ account; it’s strategically choosing keyword combinations, testing multiple ads and measuring which combinations drives the best traffic to your website.
Retargeting is a popular digital marketing tool that can help keep your brand in front of visitors after they leave your website, even if they “bounced.” Since most visitors don’t make a buying decision on the first visit (98%), retargeting will help you stay top of mind and compel them to come back and reconsider. Like PPC (Pay-Per-Click), we have many ways to focus on your best prospects through Retargeting.
Pew Research Center reports 67% of internet users now use social media sites. Yet, many businesses still have trouble reaching the social crowd. Red Crow provides cost effective digital marketing solutions to strategically manage your blog, Facebook, Twitter and many of the other popular social sites. Whether you just need a strategy, or want full content creation and management, Red Crow Marketing has a social solution to fit your digital marketing needs.
Why are blogs and content important to digital marketing? Two reasons:
1. Search engines reward businesses that publish consistent, quality content. The “reward” is better position in keyword search results.
2. Content also drives inbound traffic and leads directly to your website when they have reviewed your content.
The essence of content marketing is to deliver consistent, ongoing valuable information, so you are ultimately rewarded with SEO rankings, higher web traffic, brand awareness and credibility.
Online and digital video marketing is growing. With videos, consumers can see your product or service in action on channels like YouTube. Digital videos can:
• Create trust between the viewer and business
• Increase general brand recognition, message retention and likability
Search engines measure digital video traffic as another means to determine a website’s value and ranking.
Social media marketing is a two-way conversation with prospects and customers. It helps you understand your target audience and their motivation to buy. Social media also builds brand awareness, engagement and trust with your audience. Search engines consider regular social media activity as fresh content, thereby increasing your SEO value and ranking.
With over 400 million business professionals, LinkedIn is a great source for connecting to B2B audiences through digital marketing. This media channel can help build brand awareness and promote your products and services to a very specific B2B audience. Search engines also reward regular activity on LinkedIn. Red Crow can help you develop a digital marketing strategy to capitalize on this.
Email newsletters continue to be one of the most effective and least expensive digital marketing tools for a business to communicate with their customers. On average, email contacts purchase 11% more than other potential buyers. When customers give you their email address, take advantage of this invaluable resource!
There’s no one-size-fits-all approach. Having a digital marketing strategy designed specifically for your company’s needs and objectives before you start paying will save you money and get you better results. We’ll help you understand your options and identify your best tactics.
Reaching a high search position is one thing; staying there is another. With search engine algorithms constantly changing, you need an expert with the right tools to keep you at the top. At Red Crow Marketing, we’ll help you create a measurable process to become – and remain competitive online.
160 pages of marketing advice & industry trade secrets! Marketing Survival in a Digital World combines the knowledge of over 30 years experience in strategic marketing and advertising with proven advice to counter the negative effects the digital evolution has had on businesses.
• Field-proven advice to help you in today’s competitive environment
• How to use traditional and digital media in sync
• Why it’s more important than ever to develop a quality-based brand
Our marketing experts are here to help. Free advertising advice.
No pressure, no obligation. Give us a call or email us any time!