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TYPES OF VIDEO PRODUCTION PROCESS DISCUSS YOUR PROJECT SHOW THE STORY

Red Crow Marketing’s video production lets you tell the story with sight, sound, motion, and emotion.

VIDEO PRODUCTION WITH IMPACT

Whether it’s used in advertising, training staff, or demonstrating a product or service, video content is preferred over reading pages of text copy. In fact, 81% of businesses use video as a marketing tool. If you haven’t been using videos, you may be losing out on business.

At Red Crow Marketing in Springfield, Missouri, we have decades of experience and the right tools to create an engaging, high-quality video to meet all your marketing needs.

Video Production from Red Crow Marketing in Springfield, MO

BRING YOUR STORY TO LIFE!

Whether on-location, in our studio, or creating custom animations, your video production starts with a conversation with Red Crow.

PROMOTIONAL VIDEO

Promotional videos are often traditional TV ads or web-based product promotions. They are typically short in length. These provide a quick overview and feature key benefits of a product or service.

PRODUCT DEMONSTRATION

This type of video production provides an in-depth, and often lengthy, explanation about the benefits of a product or service. They can also include information about how to use and apply the featured subjects, as well as recommendations or next steps the audience should take. These are typically used on your website.

CUSTOMER TESTIMONIALS

Testimonials use real customers explaining on camera how a business’s product or service specifically helped them achieve their desired goals. These videos are focused on building trust.

STORYTELLING VIDEOS

Story-Telling is less about the company and more about inspiring your audience. For example, a hospital may use video production to show how a procedure changed a patient’s life. Story-telling establishes an emotional connection to the patient more than it attempts to sell the hospital or procedure.

COMPANY BRANDING VIDEOS

Company overview videos are mostly used for branding. Not meant to focus on any product, these tend to speak about the values, history, and quality of a business. These are typically housed on the “About Us” page of a business’s website. Audiences prefer watching a well-produced, engaging video over reading long and lengthy company biographies.

EVENT PROMOTION VIDEOS

Event video production involves capturing footage at corporate-sponsored events. This type of video is often used for promotional purposes to encourage audience attendance in future events.

INFORMATIONAL VIDEOS

This type of video shares valuable knowledge or information, but is not directly focused on creating a sale of a product. They are for educational purposes. For instance, an information video may be used to explain company policies or safety education.

HOW-TO VIDEOS

How-To videos are often used for DIY or Do-It-Yourself audiences. These provide instructional information that can be accessed 24/7. Video also makes it much easier to digest and understand than long, technical text. Audiences appreciate companies who create and offer How-To videos to explain the maintenance or repair of their products.

RECRUITMENT VIDEOS

Recruitment videos show potential employees what your business is about. Seeing the environment and the people on a video is far more compelling than simply showing photos. Company culture and values are often focal points, as they are the most important factors when a job seeker is looking for a place to work (more so than pay or benefits).

PUBLIC SERVICE ANNOUNCEMENTS

PSA videos create awareness that serves a topic of public interest. Aside from supporting a worthy cause, they also tie your brand to a good cause, which “humanizes” your company.

VIDEO PRODUCTION COMPANY IN SPRINGFIELD, MO

Red Crow Marketing is a full-service video production company located in Springfield, MO, with over 2400 square feet of studio space. With decades of combined experience, our video production team has the expertise to produce quality videos to fit a wide range of budgets.

VIDEO PRODUCTION PROCESS

At Red Crow Marketing our process ensures clear communication and seamless coordination with all stakeholders.

PRE-PRODUCTION

First, we start with the video’s primary use and objectives. Videos today can be produced to be used in several different marketing media. Knowing where it will be used will affect how it is written, the scenes required, and how each version is edited.

Once the end-use is determined, we create the concept, write the script, and build the storyboards for your approval.

Once approved, we schedule the crew, the talent, the locations, assemble props, etc. and move into production.

PRODUCTION

During production, our director and coordinator will oversee the production, making sure the scenes and flow described in the script and storyboard are captured.

POST-PRODUCTION

Post-production is where the video come to life. Our talented editors use cutting-edge motion graphics, titles, 2D and 3D animation, voice-overs, visual effects, music, sound design, and color grading to deliver captivating videos.

Our post-production approval process makes it easy for you to review and request edits at your office or even on mobile devices, throughout the final editing. This not only reduces the time to complete the production but reduces compromises you might typically make due to time constraints.

DISTRIBUTION

When completed, Red Crow, will export your video to any file format, and upload it to any video-hosting service (YouTube, Vimeo, Twitter, Instagram, Facebook). We can also embed videos into your business’s website.

OWNERSHIP

Your video is your property, to do with as you wish. You will not be required to pay licensing or any other fees from Red Crow Marketing.

Contact Red Crow Marketing in Springfield MO to discuss all of your video production needs.

READY TO GET STARTED?

LET'S TALK!

Schedule a meeting with our video production experts today. We’ll help you determine the best video strategy to meet your goals and reach your audience.

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