How-To videos are often used for DIY or Do-It-Yourself audiences. These provide instructional information that can be accessed 24/7. Video also makes it much easier to digest and understand than long, technical text. Audiences appreciate companies who create and offer How-To videos to explain the maintenance or repair of their products.
PUBLIC SERVICE ANNOUNCEMENTS
PSA videos create awareness that serves a topic of public interest. Aside from supporting a worthy cause, they also tie your brand to a good cause, which “humanizes” your company.