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Search Engine Marketing in Springfield, Missouri thru Red Crow Marketing SEO VS PPC BENEFITS OF S.E.M. S.E.M. PLATFORMS SCHEDULE A CONSULTATION MOVE UP FAST.

Reach more customers online with Search Engine Marketing (SEM). We identify and optimize your campaigns to maximize ROI and reduce your expense.

SEARCH ENGINE MARKETING
(SEM) SERVICES

At Red Crow Marketing in Missouri, we have the experience to advise you on when it is appropriate to use Search Engine Marketing. We can assist you with budgeting and monitoring results to ensure growing success and less wasted dollars. We will develop a strategic, comprehensive digital marketing plan to meet your needs and increase your leads.

You need to be found when your customers or potential customers are looking for you. Contact Red Crow Marketing today.

Search Engine Marketing (SEM) from Red Crow Marketing in Springfield, MO

FASTER THAN SEO

Although there are several types of digital marketing tools available, making your offer to someone who is actively searching for your product is the most cost-effective tool at your disposal.

WHAT IS SEARCH ENGINE MARKETING (SEM)?

Search engine marketing is marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users enter when looking for certain products or services on search engines like Google or Bing. SEM gives the advertiser the opportunity for their ads to appear at the top of the results for those search queries.

At Red Crow Marketing in Springfield, Missouri, we can help you reach more customers with Search Engine Marketing.

RECOGNIZE SEARCH ENGINE MARKETING ADS

Most SEM ads are small, text-based ads. Other ads such as product listing ads (also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews. Ads can also be placed in Maps to help promote your business location and boost your Local SEO.

PAY-PER-CLICK (PPC)

Pay-Per-Click, also known as PPC advertising, is the way most search engine ads are purchased. You pay for every click on your ad (thus, Pay-Per-Click), regardless of any further conversion. If they see your ad but don’t click, you don’t pay. On average, companies receive a return on investment (ROI) of $2 for every $1 spent on pay-per-click ads.

Red Crow Marketing offers Pay-Per-Click Advertising

SEM VS. SEO

SEO vs PPC Search Engine Marketing (SEM) with Red Crow Marketing

The main difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO), is that SEM is a paid strategy, and SEO is an organic strategy.

With SEO, businesses don’t pay Google for organic traffic and clicks. They earn a “free” spot in the organic search results by having the most relevant content for a given keyword search.

Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive organic traffic at the top of the funnel, while Search Engine Marketing (SEM) is a highly cost-effective way to drive conversions at the bottom of the funnel.

BENEFITS OF SEARCH ENGINE MARKETING

SEM services are a reliable and cost-effective way to generate web traffic and sales revenue. As the power of search engines advance, the need for SEM is growing. SEM is the backbone of a comprehensive digital approach to generating more leads for your business.

Red Crow Marketing Gets You A Quick Start With Search Engine Marketing (SEM)

START
QUICKLY

Get Results Fast With Search Engine Marketing (SEM) From Red Crow Marketing

FAST
RESULTS

Generate Awareness With Search Engine Marketing (SEM) From Red Crow Marketing In Springfield, Missouri

IMPROVE AWARENESS

Search Engine Marketing (SEM) Increases Traffic

INCREASE
TRAFFIC

Target Your Competition With Search Engine Marketing (SEM) From Red Crow Marketing

TARGET COMPETITION

Measure Search Engine Marketing (SEM) Success With Red Crow Marketing

MEASURE
SUCCESS

START CAMPAIGNS QUICKLY

Paid search campaigns can be created and working in a matter of hours. Google Ads allow you to set up a schedule for each of your campaigns – you can run and stop your ads at any time you want.

It is also easy to set up a budget and specify the performance speed of your campaigns. This can help you optimize your ads and bring more traffic to your business in a short period of time.

SEE RESULTS FASTER WITH SEM

Improving your position on the search results pages with SEO can take at least six months before seeing any positive changes to your search position. Using SEM ads can get visitors to your website much faster.

Using SEM solely will not help your organic search results a great deal in the long run. You should always be working on improving long-lasting, less expensive organic results with SEO tactics. The smart strategy is to use both SEM and SEO to get you a top SERP placement organically.

IMPROVE BRAND AWARENESS EASILY

Search Engine Marketing ads allow advertisers to expose their brand name either in the ad’s headlines, description, display URL, or extension links. Because paid search ads are at the top of the searches, you have the opportunity to be seen! Therefore SEM ads contribute to high brand awareness.

INCREASE TRAFFIC THROUGH AD VISIBILITY

Optimized Search Ads can drive relevant traffic to your website since they appear on top of the Search Engine Result Page (SERP), above the organic results. With a fair advertising budget, optimized bidding, and appealing ad message, you can increase your ad visibility and relevant website visits.

TARGET COMPETITORS’ RELATED KEYWORDS

Competitor targeting is simply bidding on the branded search terms of your biggest competitors. Whether it’s the other local grocery store in your area or a competitor’s products, this will secure your exposure on those keywords and ultimately the chance to convert clients from competitors to you.

TEST AND MEASURE YOUR PERFORMANCE

Paid search ads give you the opportunity to test your ads’ performance and measure the results you’ve gathered for each campaign. With access to in-depth data on the best performing ads in terms of impressions, clicks, Click-Through-Rate (CTR), top performing keywords, etc., you can evaluate your performance and identify what you ultimately need to optimize for better performance in the future.

POPULAR SEARCH ENGINE MARKETING PLATFORMS

Search advertisements are placed on search engines such as Google, YouTube, and Bing. Search ads are generally purchased based on relevant keywords and appear after someone includes that keyword in their search. Ads also display across a search engine’s search network. Search networks consist of a collective of partner websites through which search engines can deliver keyword-specific content, allowing advertisers to cast a broader net with their ads.

Search Engine Marketing With Google Ads Thru Red Crow Marketing

Google is far and away the most popular platform used today. With over 75% of the search market share, if you are looking for search engine advertising, start with Google.

Red Crow Marketing Offers Search Engine Marketing With YouTube Ads

With 3 billion searches per month, YouTube is the second largest search engine behind Google. YouTube’s search volume is larger than that of Bing, Yahoo, AOL, and Ask.com combined.

Search Engine Marketing With Bing Ads From Red Crow Marketing In Springfield, Missouri

While Google is the most popular, Bing powers 36.7% of U.S. desktop searches and 11.7 billion monthly searches around the globe.

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Schedule a meeting with our digital marketing experts today. We’ll help you determine the best digital strategy to meet your goals and reach your audience.

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