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Red Crow Marketing - Direct-Mail Marketing Hero Banner WHAT IS DIRECT MAIL EFFECTIVE DIRECT MAIL TYPES OF DIRECT MAIL MAILING LIST OPTIONS START YOUR CAMPAIGN AIM SMALL. MISS SMALL.

Direct marketing can help you target the right audience and reduce advertising waste.

MAKE AN IMPRESSION WITH DIRECT MAIL MARKETING

Direct mail can be a highly effective tool to reach your customers. Red Crow Marketing in Springfield, MO is a full-service marketing agency that can plan and execute a direct mail campaign that fits your budget.

Research from several sources agrees direct mail still works today. Whether you choose postcards, catalogs, or handwritten notes, Red Crow’s team of experienced designers can create unique direct mailers that get noticed and will create a positive impression with your audience.

Direct Mail Marketing from Red Crow Marketing in Springfield, Missouri

Get Directly to Your Customers

Let Red Crow Marketing help you target your prospects and customers precisely.

WHAT IS DIRECT MAIL MARKETING?

Direct mail marketing involves creating and sending advertising materials through the United States Postal Service or another delivery service. The recipients receive direct mail advertising automatically without requesting or signing up for it.

Red Crow Marketing - What is Direct Mail Marketing

DIRECT MAIL MARKETING IS STILL EFFECTIVE

These days, the marketing world is largely digital. But when done right, direct mail marketing can work with your other marketing strategies and make your business stand out.

Red Crow Marketing Creates Memorable Direct Mail

MEMORABLE

Reach your Audience with Direct Mail from Red Crow Marketing

AUDIENCE

Interactive Direct Mail in Springfield, MO from Red Crow Marketing

INTERACTIVE

Rise Above Your Competition with Direct Mail from Red Crow Marketing

COMPETITION

DIRECT MAIL IS MEMORABLE

Direct mail requires 21% less effort to cognitively process information – making it more memorable than digital media. Additionally, direct mailers also outperform digital ads in regard to recalling your brand. With direct mail, 75% of people recall the brand on a direct mail piece compared to 44% from digital ads.

REACH A LARGER AUDIENCE

You can reach a larger demographic using direct mail compared to electronic advertising. This is especially true if your target audience is not likely to be using social media or email.

DIRECT MAIL IS INTERACTIVE

When someone receives a piece of direct mail, they have to do something with it. Whether they throw it away, toss it on the counter, or hang it on the fridge, they must have some form of interaction with it. This significantly increases the retention of the mailer. Direct mail can also be designed using 3D graphics, cut-outs, pop-ups, or scratch-offs to create a more interactive experience.

LOWER COMPETITION

Since many companies are turning to digital marketing rather than direct mail, there is less competition in direct mail marketing. Therefore, it is easier for your company to get noticed using direct mail than it was a few years ago.

SHARED MAIL VS. STANDALONE MAIL

SHARED MAIL

Shared mail is where advertisers share space within direct mail marketing, also known as marriage mail. Examples of shared mail include a Clipper Magazine or Valpak. With shared mail, there is already a predetermined mailing area. Therefore you do not need a mailing list, and the companies advertising all split the cost of postage. This is a way to make direct mail marketing more cost-efficient to be as low as a few cents per household. A business has many sizing and placement options with shared mail. The ad could be a single flyer in an envelope with other ads or a full-page ad within a circular.

Red Crow Marketing offers Shared Direct Mail
Stand-Alone Direct Mail from Red Crow Marketing in Springfield, MO

STANDALONE MAIL

Standalone mail is when an ad is not grouped with other advertisements and is by itself. Examples of standalone mail are a single postcard or catalog. This type of direct mail is more expensive than shared mail as you have to pay for everything including a mailing list. However, you have endless options to format, present, and be creative with your message.

TYPES OF DIRECT MAIL MARKETING

Direct mail marketing has five main categories, with each having their abilities and target audiences.

Red Crow Marketing Creates Direct Mail Postcards

POSTCARDS

Postcards are the most common form of direct mail and are a low-cost option for businesses. You can choose between different sizes (3 ½” x 5’” to 4 ¼” x 6”) and postcards are best used for prospecting new customers, appointment reminders, thank you cards, and/or promotions.

Direct Mail Packages From Red Crow Marketing

CLASSIC PACKAGE

This is one of the most common types of direct mail marketing and is sent in an envelope that has a letter and response device such as an order form or reply envelope. Also, the package can contain brochures, flyers, or other information related to the business. Classic packages are usually more expensive since they contain multiple materials.

Direct Mail Self-Mailers From Red Crow Marketing

SELF-MAILER

Self-mailers are sent without an envelope and are made from one sheet of paper or card stock that is folded, tabbed, and/or glued to stay closed. These are a great way to explain products and services in-depth or offer multiple coupons.

Red Crow Marketing Develops Direct Mail Newsletters

NEWSLETTERS

Typically sent to existing customers to inform them about news, updates, and sales, newsletters are a great way to stay top of mind. It can take more time than other types of direct mail to find a balance between news, information, and sales talk but, newsletters are usually less expensive to print and send out.

Direct Mail Catalogs From Red Crow Marketing

CATALOGS

Catalogs are used to showcase multiple products offered by a company. You can put your top-selling products first to capture the audience’s attention and introduce new products.

MAILING LIST OPTIONS

SATURATED MAILING LISTS

A saturated mailing list has fewer targeting options therefore the cost is lower. This type of mailing list is effective if you want to reach the majority of people within one geographic area. The direct mail is sent to entire zip codes. Saturated mailing lists are best for reaching large crowds to announce events, new products, or new locations.

TARGETED MAILING LISTS

A targeted mailing list allows you to reach specific demographics and filter by geographic and psychographic characteristics. Due to the in-depth targeting, this mailing list is more expensive. A targeting mailing list can lead to better response rates as it reaches a more qualified audience.

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