With years of media buying experience, Red Crow Marketing can help you see real and measurable results.
FULL-SERVICE MEDIA BUYING AGENCY
Advertising takes more than making creative commercials (commercials should certainly be awesome). Someone has to see the commercial. And not just anyone – your target audience. That’s why effective media buying is so important.
Red Crow Marketing can help you buy the right media, that delivers better results and make sure you don’t get over-billed. Often, our services won’t cost you more than if you did it yourself. Hard to believe, but true.
Let us review your current media placement plan. Almost 100% of the time, we’ll show you how you can reach more of your targeted audience with the same investment.
WHAT IS MEDIA BUYING?
In the United States, adults spend over 11 hours a day consuming media. With all these media options available on-demand and at the push of a button, a well-thought-out media mix is as essential as ever.
Media buying is the process of planning, negotiating, and placing all types of media. However, there is more to it than just purchasing air time or position on pages (read the ultimate guide). Knowing where, when, and how to reach customers is a skill acquired through time and experience. It is key to obtaining a good return on your investment.
STRATEGIC MEDIA BUYING SERVICES
Red Crow Marketing is a full-service media buying agency in Springfield, Missouri that specializes in digital marketing and advertising, broadcast, newsprint placement, and outdoor advertising.
With so many options, it is essential to choose the platforms that best fit your marketing strategy, target audience, and improve your ROI.
A professional media buyer can optimize every dollar of your advertising budget. For example, every $1 a business spends on Google Ads, the business makes an average revenue of $2.
Red Crow Marketing’s experienced media buyers consistently stay up to date on current social media trends, have extensive knowledge of native and email marketing practices, and are certified in all Google Ads (search, display, video, etc).
From Spotify ads or local radio to traditional TV or streaming services such as Hulu, the possibilities for broadcast advertising are endless.
The average American over the age of 18 watches close to four and a half hours of television a day. Although you may be receiving a good rate on your ads, your business is wasting money if they are running in the middle of the night when no one is watching or listening. Or, if you’re running ads on high-volume shows which don’t attract your target audience.
Red Crow Marketing’s trusted media buyers know the best times to run ads to reach customers and will make good use of your advertising budget.
From newspapers and retail displays to online magazines, journals, and national publications, print advertisements are a trusted source of media.
While you might think this method of advertising is a bit outdated, the truth is 57% of adults are influenced by both print and online newspaper media when making weekly planning and purchase decisions.
By staying current on advertising trends, the Red Crow Marketing team has the experience and knowledge to determine if and what print placement is the best strategy to reach your customers.
Also known as Out-of-Home (OOH) advertising, outdoor advertising includes digital and vinyl billboards, transit advertising, banners, and more.
A survey conducted on adults found that 46% searched online after first seeing a brand or product via outdoor advertising.
By weighing the benefits of creating brand awareness as opposed to taking a more aggressive call-to-action approach, the media buyers at Red Crow Marketing can determine if your advertising goals will be accomplished via outdoor advertising.
OUR MEDIA BUYING PROCESS MADE EASY
Whether you are looking for traditional print and broadcast or digital media, Red Crow’s media buying process is designed to connect you to your customers and maximize your investment.
During the planning process, we’ll meet with you to talk about your needs, goals, budget, and customers. Once we have a clear understanding of what your business hopes to accomplish, we’ll discuss the different media channels for your target audience and determine an effective media mix to reach them within your budget. We will then provide you with recommendations and expectations for your media plan and establish a baseline.
Once a plan is established, we will put the media plan into place. At Red Crow, we don’t believe in just placing your advertisements and hoping for the best.
We monitor your media placement on a daily, weekly, and monthly basis and check in with you so you’re aware of what’s working. Throughout your campaign, if your advertising is not producing the desired results, we can recommend and shift advertising spend to a higher-performing media channel.
After placement, you’ll get a full campaign report – including an ROI using the baseline from the planning phase. We will review your invoices to make sure you’re billed correctly and give you honest feedback about the results. By thoroughly auditing your invoices and results, you will have the data needed to improve or support your next media buying or marketing campaign.
BENEFITS OF WORKING WITH RED CROW MEDIA BUYERS
FOCUS ON WHAT YOU DO BEST
Our professional media buyers have the tools, knowledge, and – most importantly – time to develop strategic media plans, allowing business owners to focus on their priorities rather than meeting with sales reps and having to audit invoices.
Our media buyers know how to look at the budget as a whole and make the most of it. We know the strengths and weaknesses of different advertising partners, including rates, audiences, and opportunities for added-value. We schedule “flights” that maximize the impact you get in your budget.
OBJECTIVE MEDIA SCHEDULES
Our media buyers offer a fresh and unbiased perspective of your marketing objectives. There is no bias toward one particular medium or vendor, which allows us to offer advice based solely on helping you achieve your marketing objectives.
Behind every good buy is smart media negotiations. Our media buyers have built trust and relationships with numerous publishers all over Missouri. We know how to guarantee you get the most out of your investment.
MONITORING TO ACHIEVE BEST RESULTS
We are a results-driven marketing agency and aim to provide all our clients with real, measurable results. We monitor your advertisements and commercial schedules to ensure ads show when and where we purchased. If ads are missed, we work with the vendor to ensure you receive equal or greater value. So, let Red Crow Marketing’s media buying expertise put your advertising dollars to good use.
READY TO GET STARTED?
Schedule a meeting with our digital marketing experts today. We’ll help you determine the best digital strategy to meet your goals and reach your audience.