You need to be found when customers are searching! We provide SEO services with clear strategies to get you above competitors.
SEARCH ENGINE OPTIMIZATION (SEO)
As the internet grows, the algorithm to increase your business’s positioning continues to change.
We know it can be hard to stay up to date with current SEO trends. So, our team of specialists at Red Crow Marketing handles the work for you. As an SEO company in Springfield, MO, we offer search engine optimization services to fit your needs. We provide a site audit, competitive analysis, keyword research, content creation and link-building techniques to improve your online presence.
Contact us now for a FREE report on your website’s SEO health. No sales pressure or obligation.
WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?
Search Engine Optimization (SEO) is the process of optimizing your website to increase organic positioning. In plain language, to be in the first results at the top of the search page.
WHY IS SEARCH ENGINE OPTIMIZATION SO IMPORTANT?
Because when people search for your type of product or service, most customers will only click on the first 3-4 listings before engaging with them or making a purchase. The lower you’re listed, the less chance you have to compete. We can help change that and improve your search engine optimization.
IMPROVE YOUR SEARCH POSITION
To improve your SERP position, you must apply SEO tactics to gain the respect and trust of search engines like Google. As you do, they will view you as an authority, and as a result, your website will appear higher in the search results for specific keywords. The higher your website is on the search results, the more traffic you are likely to receive.
HOW SEARCH ENGINE OPTIMIZATION (SEO) WORKS
THIS IS A COMMON QUESTION. HOWEVER, THERE IS NOT A SIMPLE ANSWER.
The science of good SEO is to ensure your website and all the information about you online is “optimized” in the manner that the browsers like to see.
Google (and other browsers) attempt to provide searchers with the best results possible based on “keywords” used. The highest-ranking results (the websites that appear on the top of the page) are websites Google believes to be reliable, trustworthy, relevant, and authoritative.
Many factors influence your search position.
Your current website and content must be frequently edited. Google prefers websites to be up to date, fast, and regularly posting new content. Increasing your positioning on the search engine results page (SERP) can take a minimum of 3-6 months. As a result, our team has developed a step-by-step process designed to increase your business’s positioning and maximize traffic to your website.
BENEFITS OF OPTIMIZING YOUR WEBSITE
If you’re a marketer or business owner, you’ve heard you need SEO. It’s an essential and ongoing part of any business marketing strategy.
Research shows the top position in Google receives 33% of the traffic, with websites listed in the top five receiving 75%. The higher you appear on search engine results pages, the more likely customers are to click on your website instead of your competitors. A good search position provides more exposure, increased website traffic, and more potential for sales.
IMPROVE RETURN ON INVESTMENT AND LOWER ADVERTISING COSTS
The higher you rank on the search engine results page, the more traffic your website receives. Therefore, resulting in less money you must spend on additional advertising campaigns.
OUR SEO PROCESS MADE SIMPLE
Improving your SEO can be a lengthy and confusing process. That’s why Red Crow Marketing has broken this into 5 easy-to-understand steps.
RESEARCH & WEBSITE AUDIT
First, we research your business information and goals. We refer to this as our discovery process. After that, a website audit is conducted and a baseline for current search positioning is developed.
A competitive analysis is then completed. This is when we determine who your competitors are, what keywords they are ranking for, and their backlinks.
Keyword research is critical. Many people focus on what they assume potential customers search for, instead of using data to reveal what customers are actually searching for. To determine what keywords your customers are actually using, we consistently perform in-depth research to see what customers are searching for and the volume of searches for each.
We then take all the research and apply it to your website and content. Our developers start repairing or updating the technical side of your website. ALT and META tags are added as well. We optimize the page titles to match the target keywords. This includes all subtitles throughout the website. The current site content is updated to include the targeted keywords and additional keyword phrases. Where the keywords are placed on the page and the number of times they are used impacts the SEO value. Google will penalize a website for using a keyword too much or too little. Don’t worry, though. At Red Crow Marketing, we have a strategic formula to produce the right number of keywords.
Also, internal links are an important factor for Search Engine Optimization. Our team creates internal links to connect content to other relevant content within your site. To clarify, this includes your site speed, security, and mobile-friendliness.
Content is king in search engine optimization. Google favors websites with text that is easy to read, high quality, and up to date. The content must be relevant and informative for the consumer. Our experienced copywriters write content using the best formula to fit Google’s expectations. We develop a strategic plan to create new content and update the existing content regularly.
EXTERNAL LINK BUILDING
Building external links helps Google see your content is relevant, popular, and of high authority. However, the external links must be from other high authority sites. At Red Crow, we help our clients build backlinks from trusted, quality sources. As a result, there is more traffic to the website and ultimately more leads for clients.
MONTHLY REPORTING, ANALYSIS, AND MAINTENANCE
We closely monitor your business’s search rankings, backlinks, keywords, and competitors. Most importantly, we create monthly and quarterly reports. This shows the changes in the search results and changes in traffic to your website. If you do not continue to maintain your website and create content, you can lose all the hard work put into its SEO. Because we don’t want you to lose all the hard work, we develop maintenance programs for our clients. We perform monthly technical maintenance, directory management and content creation to ensure your site is optimized.
READY TO GET STARTED?
FREE SEO REPORT
Red Crow Marketing will send you a FREE SEO REPORT highlighting the technical issues found on your website, so you know exactly where you need to improve to have better positions on search pages. Just complete the information and we’ll send you the report, FREE AND AT ABSOLUTELY NO OBLIGATION.