SEARCH ENGINE OPTIMIZATION (SEO)

First, we research your business information and goals. We refer to this as our discovery process. After that, a website audit is conducted and a baseline for current search positioning is developed.

A competitive analysis is then completed. This is when we determine who your competitors are, what keywords they are ranking for, and their backlinks.

Keyword research is critical. Many people focus on what they assume potential customers search for, instead of using data to reveal what customers are actually searching for. To determine what keywords your customers are actually using, we consistently perform in-depth research to see what customers are searching for and the volume of searches for each.

We then take all the research and apply it to your website and content. Our developers start repairing or updating the technical side of your website. ALT and META tags are added as well. We optimize the page titles to match the target keywords. This includes all subtitles throughout the website. The current site content is updated to include the targeted keywords and additional keyword phrases. Where the keywords are placed on the page and the number of times they are used impacts the SEO value. Google will penalize a website for using a keyword too much or too little. Don’t worry, though. At Red Crow Marketing, we have a strategic formula to produce the right number of keywords.

Also, internal links are an important factor for Search Engine Optimization. Our team creates internal links to connect content to other relevant content within your site. To clarify, this includes your site speed, security, and mobile-friendliness.

Content is king in search engine optimization. Google favors websites with text that is easy to read, high quality, and up to date. The content must be relevant and informative for the consumer. Our experienced copywriters write content using the best formula to fit Google’s expectations. We develop a strategic plan to create new content and update the existing content regularly.

Building external links helps Google see your content is relevant, popular, and of high authority. However, the external links must be from other high authority sites. At Red Crow, we help our clients build backlinks from trusted, quality sources. As a result, there is more traffic to the website and ultimately more leads for clients.

We closely monitor your business’s search rankings, backlinks, keywords, and competitors. Most importantly, we create monthly and quarterly reports. This shows the changes in the search results and changes in traffic to your website. If you do not continue to maintain your website and create content, you can lose all the hard work put into its SEO. Because we don’t want you to lose all the hard work, we develop maintenance programs for our clients. We perform monthly technical maintenance, directory management and content creation to ensure your site is optimized.