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Red Crow Marketing provides Search Engine Optimization services HOW SEO WORKS BENEFITS OF SEO OUR SEO PROCESS SCHEDULE A CONSULTATION BE FIRST IN SEARCH.

You need to be found when customers are searching! We provide SEO services with clear strategies to get you above competitors.

SEARCH ENGINE OPTIMIZATION (SEO)

As the internet grows, the algorithm to increase your business’s positioning continues to change.

We know it can be hard to stay up to date with current SEO trends. So, our team of specialists at Red Crow Marketing handles the work for you. As an SEO company in Springfield, MO, we offer search engine optimization services to fit your needs. We provide a site audit, competitive analysis, keyword research, content creation and link-building techniques to improve your online presence.

SEARCH ENGINE OPTIMIZATION (SEO)

As the internet grows, the algorithm to increase your business’s positioning continues to change.

We know it can be hard to stay up to date with current SEO trends. So, our team of specialists at Red Crow Marketing handles the work for you. As an SEO company in Springfield, MO, we offer search engine optimization services to fit your needs. We provide a site audit, competitive analysis, keyword research, content creation and link-building techniques to improve your online presence.

REACH MORE CUSTOMERS

Contact us now for a FREE report on your website’s SEO health.
No sales pressure or obligation.

WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?

Search Engine Optimization (SEO) is the process of optimizing your website to increase organic positioning. In plain language, to be in the first results at the top of the search page.

WHY IS SEARCH ENGINE OPTIMIZATION SO IMPORTANT?

Because when people search for your type of product or service, most customers will only click on the first 3-4 listings before engaging with them or making a purchase. The lower you’re listed, the less chance you have to compete. We can help change that and improve your search engine optimization.

What is SEO - Red Crow Marketing

IMPROVE YOUR SEARCH POSITION

To improve your SERP position, you must apply SEO tactics to gain the respect and trust of search engines like Google. As you do, they will view you as an authority, and as a result, your website will appear higher in the search results for specific keywords. The higher your website is on the search results, the more traffic you are likely to receive.

Improve Search Position with SEO from Red Crow Marketing

HOW SEARCH ENGINE OPTIMIZATION (SEO) WORKS

THIS IS A COMMON QUESTION.
HOWEVER, THERE IS NOT A SIMPLE ANSWER.

The science of good SEO is to ensure your website and all the information about you online is “optimized” in the manner that the browsers like to see.

Google (and other browsers) attempt to provide searchers with the best results possible based on “keywords” used. The highest-ranking results (the websites that appear on the top of the page) are websites Google believes to be reliable, trustworthy, relevant, and authoritative.

How SEO Works - Red Crow Marketing in Springfield, MO

Many factors influence your search position.

Your current website and content must be frequently edited. Google prefers websites to be up to date, fast, and regularly posting new content. Increasing your positioning on the search engine results page (SERP) can take a minimum of 3-6 months. As a result, our team has developed a step-by-step process designed to increase your business’s positioning and maximize traffic to your website.

BENEFITS OF OPTIMIZING YOUR WEBSITE

If you’re a marketer or business owner, you’ve heard you need SEO. It’s an essential and ongoing part of any business marketing strategy.

Red Crow Marketing helps you gain credibility with SEO

INCREASE
TRAFFIC

Red Crow Marketing increases traffic with SEO

GAIN
CREDIBILITY

Increase ROI with SEO Services from Red Crow Marketing in Springfield, MO

IMPROVE
ROI

INCREASE WEBSITE TRAFFIC

Research shows the top position in Google receives 33% of the traffic, with websites listed in the top five receiving 75%. The higher you appear on search engine results pages, the more likely customers are to click on your website instead of your competitors. A good search position provides more exposure, increased website traffic, and more potential for sales.

GAIN BRAND CREDIBILITY

The more quality content you produce and the better your site functions, the more Google will trust you. And, as a result, you receive better brand credibility and higher rankings.

IMPROVE RETURN ON INVESTMENT AND LOWER ADVERTISING COSTS

The higher you rank on the search engine results page, the more traffic your website receives. Therefore, resulting in less money you must spend on additional advertising campaigns.

Search Engine Optimization (SEO) from Red Crow Marketing in Springfield, Missouri

OUR SEO PROCESS MADE SIMPLE

Improving your SEO can be a lengthy and confusing process. That’s why Red Crow Marketing has broken this into 5 easy-to-understand steps.

RESEARCH & WEBSITE AUDIT

First, we research your business information and goals. We refer to this as our discovery process. After that, a website audit is conducted and a baseline for current search positioning is developed.

A competitive analysis is then completed. This is when we determine who your competitors are, what keywords they are ranking for, and their backlinks.

Keyword research is critical. Many people focus on what they assume potential customers search for, instead of using data to reveal what customers are actually searching for. To determine what keywords your customers are actually using, we consistently perform in-depth research to see what customers are searching for and the volume of searches for each.

ON-SITE DEVELOPMENT

We then take all the research and apply it to your website and content. Our developers start repairing or updating the technical side of your website. ALT and META tags are added as well. We optimize the page titles to match the target keywords. This includes all subtitles throughout the website. The current site content is updated to include the targeted keywords and additional keyword phrases. Where the keywords are placed on the page and the number of times they are used impacts the SEO value. Google will penalize a website for using a keyword too much or too little. Don’t worry, though. At Red Crow Marketing, we have a strategic formula to produce the right number of keywords.

Also, internal links are an important factor for Search Engine Optimization. Our team creates internal links to connect content to other relevant content within your site. To clarify, this includes your site speed, security, and mobile-friendliness.

CONTENT CREATION

Content is king in search engine optimization. Google favors websites with text that is easy to read, high quality, and up to date. The content must be relevant and informative for the consumer. Our experienced copywriters write content using the best formula to fit Google’s expectations. We develop a strategic plan to create new content and update the existing content regularly.

EXTERNAL LINK BUILDING

Building external links helps Google see your content is relevant, popular, and of high authority. However, the external links must be from other high authority sites. At Red Crow, we help our clients build backlinks from trusted, quality sources. As a result, there is more traffic to the website and ultimately more leads for clients.

MONTHLY REPORTING, ANALYSIS, AND MAINTENANCE

We closely monitor your business’s search rankings, backlinks, keywords, and competitors. Most importantly, we create monthly and quarterly reports. This shows the changes in the search results and changes in traffic to your website. If you do not continue to maintain your website and create content, you can lose all the hard work put into its SEO. Because we don’t want you to lose all the hard work, we develop maintenance programs for our clients. We perform monthly technical maintenance, directory management and content creation to ensure your site is optimized.

READY TO GET STARTED?

LET'S TALK!

Schedule a meeting with our digital marketing experts today. We’ll help you determine the best digital strategy to meet your goals and reach your audience.

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