EMAIL SAVES TIME
There is far less time needed to execute an email marketing campaign. An email can be drafted and sent in a matter of minutes compared to other forms of marketing such as video marketing, radio ads, direct mail, etc.
EMAIL IS COST EFFECTIVE
According to research, for every $1 spent, email marketing generates $44 in Return on Investment (ROI). This allows a business to have the opportunity to reach more people on a smaller budget.
Email is a good alternative to direct mail. The primary reason is cost. Emails do not have the additional printing, postage, and handling expenses that direct mail does.
CONTENT CAN BE CUSTOMIZED
Email marketing always works best when the content is personalized. We all receive so many emails daily; it can be hard to read them all. Sending an email with relevant, personalized content shows the recipient you understand their needs. It also demonstrates you respect their time by not sending generic self-service messages. Good content will also reduce the possibility they will block your future emails or opt-out of their subscription. But most importantly, good email content helps to promote conversions, such as an email response, a click-through to your website or landing page, form completion, or even a phone call.
EMAIL RESPONSES CAN BE AUTOMATED
Today more commercial emails are sent via marketing automation and the trend continues to grow. Pre-programmed responses, which are triggered by email recipients’ actions, provide timely response and conversions. While several online applications offer this process, the science of planning, coordination, monitoring, and improving results often requires outside professional help.
EMAILS CAN BE TRACKED AND ANALYZED
You can easily see how people are responding to your emails. This includes how many recipients open the email, click-through, open rates, bounce rates, and other key metrics. With this information readily available, you will always know how your email campaigns are performing.
EMAIL WORKS FOR ANY SIZE COMPANY
Both large and small companies can benefit from using email marketing. With email marketing, you can start small, but there is enormous potential to reach and put your message in front of a lot of people. Being able to target and segment your words on an individual level or segment is also a great benefit.