Email marketing continues to be one of the most effective and least expensive marketing tools for a business to communicate with their customers.
FULL SERVICE EMAIL MARKETING AGENCY
At Red Crow Marketing in Springfield, Missouri, we have the experience and expertise to help you assemble and improve your email marketing campaigns. Our email marketing services include:
Contact us today to start using email marketing in your company’s marketing strategy!
LET'S GET EMAILING
With 99% of consumers checking their email at least once a day, Red Crow Marketing can help you get in front of your target audience easier.
WHAT IS EMAIL MARKETING?
Email marketing is the process of sending a commercial message to a specified group of people. You can think of it as digital direct mail. The organization and strategies are similar. There is a set schedule and/or calendar of items to send out to a specific list of people on a certain date. Also, there is a schedule that outlines what content you will send with each mailing.
The content typically includes advertisements, business requests, sales proposals, and free educational information. The primary purpose of commercial email campaigns is to “Compel to Sale!” It pushes the viewer further through the buyer’s journey to a conversion point and helps create familiarity and interest so the viewer will accept a phone call from your sales rep. Email marketing also fosters customer loyalty and trust. This marketing method, appropriately used, can help continue building a solid relationship with customers.
ENDLESS BENEFITS WITH EMAILS
From sending customers a survey about their experience with your company to sending regular newsletters about updates, upcoming events, or special offers, the benefits of email marketing are endless.
TRACK AND ANALYZE
ANY SIZE COMPANY
EMAIL SAVES TIME
There is far less time needed to execute an email marketing campaign. An email can be drafted and sent in a matter of minutes compared to other forms of marketing such as video marketing, radio ads, direct mail, etc.
EMAIL IS COST EFFECTIVE
According to research, for every $1 spent, email marketing generates $44 in Return on Investment (ROI). This allows a business to have the opportunity to reach more people on a smaller budget.
Email is a good alternative to direct mail. The primary reason is cost. Emails do not have the additional printing, postage, and handling expenses that direct mail does.
CONTENT CAN BE CUSTOMIZED
Email marketing always works best when the content is personalized. We all receive so many emails daily; it can be hard to read them all. Sending an email with relevant, personalized content shows the recipient you understand their needs. It also demonstrates you respect their time by not sending generic self-service messages. Good content will also reduce the possibility they will block your future emails or opt-out of their subscription. But most importantly, good email content helps to promote conversions, such as an email response, a click-through to your website or landing page, form completion, or even a phone call.
EMAIL RESPONSES CAN BE AUTOMATED
Today more commercial emails are sent via marketing automation and the trend continues to grow. Pre-programmed responses, which are triggered by email recipients’ actions, provide timely response and conversions. While several online applications offer this process, the science of planning, coordination, monitoring, and improving results often requires outside professional help.
EMAILS CAN BE TRACKED AND ANALYZED
You can easily see how people are responding to your emails. This includes how many recipients open the email, click-through, open rates, bounce rates, and other key metrics. With this information readily available, you will always know how your email campaigns are performing.
EMAIL WORKS FOR ANY SIZE COMPANY
Both large and small companies can benefit from using email marketing. With email marketing, you can start small, but there is enormous potential to reach and put your message in front of a lot of people. Being able to target and segment your words on an individual level or segment is also a great benefit.
EMAIL MARKETING APPLICATIONS
You can use email marketing for almost any application.
Promotional emails, while often annoying are commonly used to inform and compel customers and prospective customers about products, services, and special offerings.
Newsletters are regularly sent to customers and prospects through email at different time intervals.
Email is a great way to get feedback from your customers. You can use them for post-purchase/customer satisfaction, or in-depth surveys requesting opinions or preferences.
Email ranks second on the most popular method used today to remind customers of an existing scheduled appointment.
EMAIL MARKETING ETHICS
Email marketing became very popular with the growth of the internet in the 1990s. Many companies recognized and jumped on the opportunity to send electronic ads and information to virtually everyone. Vendors who collected and sold big lists of email addresses to marketers were everywhere online.
By 2014, email spam made up around 90% of all emails sent. Many unsolicited emails contained dangerous content and viruses once opened, causing enormous problems.
SPAM IS ILLEGAL
Legislation was passed to eliminate SPAM. The CAN-SPAM Act 2003 made it illegal to send out unsolicited or bulk email with incorrect or misleading identifying information. Most online applications that handle email communications such as MailChimp, Constant Contact, Hubspot, and others refuse to allow the use of purchased lists. If you do use a purchased list, you may find yourself banned from using email apps.
READY TO GET STARTED?
Schedule a meeting with our digital marketing experts today. We’ll help you determine the best digital strategy to meet your goals and reach your audience.