Wyndham needed to recruit more employees to work for their customer service and sales call center. These types of jobs have higher turnover than other entry-level jobs, therefor Wyndham needed to keep the campaign running consistently and with a fresh message

Red Crow Marketing produced several recruitment videos that were engaging and used real Wyndham employees talking about the benefits and perks of working at Wyndham. In this video, Chelsea explains how her life has changed now that she has been working in the call center.