Liberty Hospital is a hospital located in Liberty, Missouri. The hospital wanted a commercial to use as part of a campaign which explained the four fundamental approaches Liberty Hospital’s Cardiology Department includes in their care. The goal was to promote the hospital, promote the cardiology department, and educate people on their approaches.
DESCRIPTION OF DELIVERABLE:
Red Crow Marketing produced a 30 second television commercial encompassing the four elements included in a patient’s care. The campaign focused on a “Whole Hearted” approach to care. The ending analytics indicated viewing traffic of the commercial exceeded the goals and expectations for the campaign.