Gold Mountain Communications is a call center in Springfield, MO. The company needed to recruit new employees and they wanted to develop a campaign using commercials. The objective for this campaign was to use creativity and humor to generate interest in their job opportunities.
DESCRIPTION OF DELIVERABLE:
Red Crow Marketing developed “The Gold Mountain Man” character for a series of commercials called “What R U Doing?” The campaign used humor to grab the audience’s attention and create interest in the company. In this video, there is a waitress who has a needy table and looks defeated and worn out from her job.