Our objective for the “After the Lights” video was to promote a clinic program Liberty Hospital Sports Medicine created to provide care for injuries that occur on the field at Friday night football games in Kansas City’s Northland.

This 30-second broadcast commercial used news footage from real local high school football players and cheerleaders. Red Crow worked with the local stations to collect the footage and used creative sound effects to increase the quality of the footage. The commercial also includes footage from the Sports Medicine Clinic and photographs of the actual physicians that staff the clinic.