Gold Mountain Communications’ objective for this video was to use creativity and humor to generate interest in their job opportunities. In order to meet this need, Red Crow Marketing developed “The Gold Mountain Man” character for a series of commercials called “What R U Doing?” campaign.

Red Crow Marketing produced this 30 second commercial telling a story of someone who is working a low wage job. This video, which aired around the Superbowl, shows a pizza delivery driver, delivering pizza on a cold game day. With a poor tip in hand, the Gold Mountain Man, asks the delivery driver “What are you doing?”