Gold Mountain Communications wanted to promote their new starting wage for their evening shifts of $13 per hour plus bonuses and benefits. Since evening and night shifts are very popular with college students and young adults, they wanted to create an ad to target that age group.

Red Crow Marketing produced a 30-second broadcast commercial that was developed with summer and the target market in mind. Graphics were used to reinforce the starting wage and benefits. This video was also shortened to a 15-second version for an additional broadcast campaign.