In 2014, Liberty Hospital opened an urgent care clinic in the Kansas City, Northland area. They needed to promote the new clinic while educating potential patients about what services urgent care is used for. A multi-media campaign was developed using video, digital display, and print ads.
DESCRIPTION OF DELIVERABLE:
Red Crow Marketing created a 30-second commercial that used the same photos and situations that were used in print and display advertising to ensure continuity throughout the campaign. Animations, voice over, and footage of the new facility are used to inform people about what can be treated at the new Liberty Hospital Urgent Care Clinic.