Liberty Hospital is a hospital in Missouri that wanted to increase deliveries at their Birthing Center. The hospital wanted to promote their advanced medical facility and highly qualified neonatal and obstetric nurses. Being in a competitive industry, the hospital needed to develop a commercial that would help them stick out from their competition.
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This video is the second in a series of three, 30-second commercials Red Crow Marketing produced for Liberty Hospital’s Birthing Center. As part of the multi-media campaign, Red Crow Marketing developed the concept of “Libby, the Storke” the Birthing Center mascot. The commercial uses the headline of “Life Chapters” to talk about the chapters of life people go through.