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Psychology of Color in Marketing

Studies show that the use of color has a subconscious impact on consumer perceptions of a product or brand. Some colors stimulate the brain in ways that promote excitement and energy, while others feel calming and safe. By choosing the right color combinations, you can directly influence your target audience. The psychology of color can be a strong motivator for potential customers. What does color tell people about your brand?

Red Crow Marketing Psychology of Color Infographic

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