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How Many Ads Do You See in One Day?

How Many Ads Do You See in One Day?

As an advertising specialist, I’ve researched to find studies which explain how many ads we see in one day. The data from clinical tests typically ranged from 4000 to 10,000. Like many, I thought that number sounded a little far-fetched. So, I actually decided to dedicate an entire day to test it myself. I asked my wife and anyone I thought I would contact to not distract me too much. I wanted to pay keen attention to the direct and indirect advertising impressions I was exposed to.
Digital Marketing
Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day.

 

As media channels emerge, so do new advertising opportunities. Today Americans (and most folks in modernized countries) are bombarded with advertisements. I’m talking about a tsunami of commercials. Print ads, brand labels, Facebook Ads, Google Ads, ads on your phone. Anything a business can produce to get your attention and compel you to buy. Now, I don’t doubt the Digital Marketing experts claim that most people are each exposed to around 4,000 to 10,000 advertisements each day.

Test Day

On my test day, I woke up in the morning to my radio-alarm. I heard about 14 ads on my local station, KTTS, before opening my eyes and hitting the snooze on my Sony clock. Clicking on my Sony and Control 4 controllers to fire up my Panasonic TV, the Roku Streaming Media selection presented about 20 channel options. I instead went to the Mediacom selection watched/listened to 46 more TV commercials as I got going.
I got dressed in my Fruit of the Loom undershirt, Big Dog shirt, Wrangler Jeans, and Adidas shoes; 11 brand advertisements are within eyesight in the closet. I’m not digging for them.
I opened my pantry and counted 214 food Brand labels, all colorful and professionally created. Again, I’m not moving things around to see the manufacturer’s name. I get my box of Kellogg’s Special K cereal for my Jersey Maid milk and count 62 product brands. I opened a drawer displaying 6 different pod brands and flavors to brew in my Keurig maker. I’ve gotten around 487 ad exposures by this time, and I haven’t even finished breakfast.

The End of the Experiment

I ended my experiment here. I was already brand-weary and knew the exposures would become even more frequent when I stepped out my front door. At that point, I concluded that the advertising estimates were probably valid.
Of course, most people won’t actually recall seeing 4,000 to 10,000 messages each day. This is because, to keep our sanity, we’ve developed a screening process to ignore most advertising messages. Less than 100 of them make it past our “attention wall” each day. It’s simply a matter of self-preservation.

Get Ads That Stand Out

So, if you need to create some brand awareness for your company or offerings, you’ve got a brutal battleground. You’ve got a lot of competition for your buyer’s attention. How can you possibly win?

It won’t be easy, but I’ve found a planned marketing strategy and regularly monitoring results is crucial. Also, creativity is a must. To help create ads that work, check out these five key principles I’ve always used to produce the results I needed.

If you’re ready to get started, contact us or give us a call at (417) 889-1658.

This Post Has 18 Comments

  7. the advertising industry has radically changed due to the surge of digital media. According to digital marketing experts, most Americans are exposed to approximately 4,000 to 10,000 advertisements each

  12. 360 “ad-only” exposures per day, resulting in 150-155 acknowledged and 12 that can be recalled according to a 2014 Media Dynamics, Inc. study cited here: https://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/

    But a total of 5,000 combined advertising and brand exposures (consistent with your experience). The most interesting finding seems to be that the number of advertising exposures has not changed since 1945. Always interesting. . . .

  17. There are several factors that can play into display rates such as budget, target audience and relevance. We use several different applications depending on the media (AdWords, display campaigns, social media, etc.) to get the best reach and frequency possible for the budget we have to work with on a given campaign.

  18. Do you happen to know how many ads per day the average Facebook user gets exposed to?

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Red Crow Marketing - Ron Marshall

Ron Marshall is the President of Red Crow Marketing, Inc., a strategic marketing consulting firm and advertising agency. Ron has worked with hundreds of businesses from start-ups to Fortune 500s for over 30 years. He is also the author of a book titled Marketing Survival in the Digital World.

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Springfield, MO 65802

(417) 889-1658

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