Red Crow Marketing recently developed a video campaign to bring awareness to Liberty Hospital’s newest technology, MAKOplasty®. This major advancement in joint replacement allows surgeons to perform partial knee and hip replacements using robotic arm technology. With this new technology, orthopaedists are able to create a customized surgery plan...
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The digital world continues to evolve and open up new opportunities for marketers. Here are some marketing strategies you should add to your playbook in 2016. Several entrepreneurs were asked, “What is one digital marketing strategy that has been effective for your brand?” Several cite some new ways to...
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Having a well-executed marketing plan is the key to any communication effort, but often so much focus is put on the execution that the most important part – the planning – is overlooked. Developing and implementing a comprehensive marketing plan is a core value at Red Crow Marketing that...
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Red Crow Marketing recently produced a video for Hutchens Industries, a leader in the design and manufacture of spring suspensions and sliding subframes for the trailer industry. The goal of the video is to bring awareness to the Hutch Series 10 Van Trailer Slider. To accomplish this, Red Crow...
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The Digital Video Explosion Television advertising has always been the most dominant form of video advertising, and will be for years to come. However, online video advertising is also becoming more popular according to Forbes. Sites like Facebook, with nearly 1 billion users each day, are seeing static banner...
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When was the last time you took a look at your company’s website through the eyes of your customers? Are you offering content your customers can trust and that makes them take action to do business with you? According to an article by Industrial Marketing Today, your website content...
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Understanding, creating, implementing and continually enhancing a market orientation for your business is a MUST for long-term positive business development. According to research conducted at Cal Poly, a market orientation is a culture in which all employees are committed to delivering superior value to customers. While the concept of...
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