As media channels emerge, so does new advertising opportunities. Today Americans (and most folks in modernized countries) are bombarded with advertisements. I’m talking about a tsunami of commercials, print ads, brand labels, Facebook Ads, Google Ads, ads on your phone or anything a business can produce to get your attention and compel you to buy. Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day.
Like many, I thought that number sounded a little far-fetched. So, I actually decided to dedicate an entire day to test it myself. I asked my wife and anyone I thought I would come in contact with to not distract me too much. I wanted to pay keen attention to the direct and indirect advertising impressions I was exposed to.
On my test day, I woke up in the morning to my radio-alarm, heard about 14 ads on my local station, KTTS, before I opened my eyes and hit the snooze on my Sony clock. I used my Panasonic TV and Dish Network receiver remotes, noticed a Denon VR receiver and Roku Streaming Media player, and watched/listened to 46 more TV commercials as I got going.
I got dressed in my Fruit of the Loom undershirt, Big Dog shirt, Wrangler Jeans and Nike shoes; 11 brand advertisements are within eyesight in the closet. I’m not digging for them.
I opened my pantry and counted 214 food Brand labels, all colorful and professionally created. Again, I’m not moving things around to see the manufacturer’s name. I get my box of Kellogg’s Special K cereal for my Jersey Maid milk and count 62 product brands. I open a can of Folgers coffee to brew in my Mr. Coffee maker. By this time, I’ve gotten around 487 ad exposures and I haven’t even finished breakfast.
The End of the Experiment
I ended my experiment here. I was already brand-weary and knew the exposures would become even more frequent when I stepped out my front door. At that point, I concluded that the advertising estimates were probably true.
Of course, most people won’t actually recall seeing 4,000 to 10,000 messages each day. This is because, in order to keep our sanity, we’ve developed a screening process to ignore most advertising messages. Less than 100 of them make it past our “attention wall” each day. It’s simply a matter of self-preservation.
Get Ads That Stand Out
So, if you’re needing to create some brand awareness for your company or offerings, you’ve got a tough battleground. You’ve got a lot of competition for your buyer’s attention. How can you possibly win?
Finding an advertising agency or having a creative marketing strategy is a good idea. If you are not strategic, your efforts will be lost among the multitude of other advertising messages out there.
A planned marketing strategy and regularly monitoring results is crucial. Also, creativity is a must. Today, you can’t afford to blend in and go unnoticed. To help create ads that work, check out these five key principles. If you’re ready to get started, contact us or give us a call at (417) 889-1658.