Red Crow Marketing produced this video of a real Liberty Hospital Women’s Imaging patient, Kristi Soligo, describing diagnosis and journey with breast cancer. The video was used on Facebook as a paid video campaign in September 2020. The ad itself received over 118,000 plays and had a completed view rate of .87%. The ad reached over 38,000 unique women in the client’s primary service area, with a 3.42 frequency over 30 days. The number of active Facebook followers increased by 11% month over month, and total page reach increased 94% compared to the previous month.