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Hutchens Industries – Genuine Hutch Spring Seat Video

CLIENT NEED OR OBJECTIVE:

Competition from low priced, poor quality “will-fit” parts was hurting’s Hutchens Industries bottom line. Hutchen needed to demonstrate to parts managers and customers, why Genuine Hutch replacement parts are better for their equipment and cost less in the long run.

DESCRIPTION OF DELIVERABLE:

In this 2-minute video, the Genuine Hutch and the “will-fit” part are placed on an axel and each component is directly compared.  Viewers can clearly see the difference in the Genuine Hutch part vs the “will-fit” part.  The video ends with Genuine Hutch branding and slogan.

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