Competition from low-priced, poor quality “will-fit” parts was hurting Hutchens Industries bottom line. Hutchens needed to demonstrate to parts managers and customers why Genuine Hutch replacement parts are better for their equipment and cost less in the long run.

In this 2-minute video, the Genuine Hutch and the “will-fit” part are placed on an axle and each component is directly compared. Viewers can clearly see the difference in the Genuine Hutch part vs the “will-fit” part. The video ends with Genuine Hutch branding and slogan.