Doe’s Eat Place franchise owner needed to get the attention of the local population. The restaurant was in an industrial area, and there were many well-known steakhouse restaurant competitors. Doe’s is known for their big steaks with a lot of flavor and wanted to create a commercial to show what separates them from their competitors.

Red Crow Marketing created a very entertaining jingle, along with light-hearted commercials that gave them a distinct marketing position. To demonstrate Doe’s big steaks, Red Crow Marketing used the scales in the video to show the weight comparison of a competitor’s steak to a steak from Doe’s. The campaign worked exceptionally well for several years.