MFiber wanted a video for their booth at The Global Pet Expo that was two weeks away. This trade show is considered by industry experts to be the most important of the U.S. pet trade shows. MFiber’s product was relatively unknown compared to the competition and the competitors managed to impact regulations on allowing ingredient wording.

Red Crow Marketing produced a 4-minute video that not only introduced MFiber’s company and ingredients, but also demonstrated comparisons of their natural ingredients against harmful ingredients used by their competition. Filming was done on location with handheld and drone cameras.