Liberty Hospital in North Kansas City wanted a print ad to publish in a magazine. The goal of the print ad was to promote and build awareness for the Liberty Hospital Cardiology Department and hospital as a whole. The hospital wanted to use a patient story to promote the department.

Red Crow Marketing designed a full page print ad that used emotions to connect with the audience and promote the Liberty Hospital Cardiology Department. The line “I put my heart in the right hands” is what Connie, a patient at Liberty Hospital, said about the care she received.