Hutchens Industries, a manufacturing company in Springfield, wanted to promote their replacement parts. The company wanted to publish a print ad in a magazine to encourage people to use their Genuine Hutch parts rather than risk using will-fit parts.

Red Crow Marketing designed a unique ad that compared using will-fit parts to rolling dice as you do not know what you will get. The headline asks “Why Roll the Dice on Will-Fit Parts?” and then explains the durability and reliability you receive with Genuine Hutch parts.