Gold Mountain Communications is a call center in Springfield, MO. The company needed to recruit new employees and stand out from their competitors in a highly competitive job market. They wanted to create as much brand awareness as possible and highlight the benefits of working for the company.
Red Crow Marketing developed a billboard and placed it in a strategic location near one of their largest competitors. The billboard highlighted that employees get the hours that work for them, paid time off, weekly pay, and benefits. The wages shown on the ad exceeded what the competition was paying at the time.