Carol Jones Realtors was a real estate company in Springfield, MO that had recently changed their name. As the competition in the real estate industry increased, Carol Jones Realtors needed to improve brand awareness and promote their new business name in the local area.

Red Crow Marketing created the new brand and designed a series of billboards that incorporated the new business name and increased brand recall for the company. The message on the billboard coincided with a commercial used to promote buying a house “Right Now” and was displayed on a highly trafficked road.