John Henderson Law is a law firm in Springfield, Missouri that specializes in Personal Injury Law and Bankruptcy Law. The law firm wanted to promote their Bankruptcy Law services by creating and sending direct mail. The goal was to target people who may want to look into filing for bankruptcy.

Red Crow Marketing designed a creative direct mail piece that was relatable to what the audience would be feeling and caught people’s attention. The front of the direct mail piece shows what looks like a jail cell and then opens up to someone looking like they broke free.