On-Page Website SEO Performance
Please note; because we are disclosing specific issues and numbers which apply to a client, we do not feel it proper for us to publicly reveal their identity without their written permission.
As technology advances, we often have to revisit and update websites. Without frequent analysis of your website’s performance, chances are it will start to falter and lose critical positioning to competitors.
Here are five of the main issues you must watch and improve:
1) Total Rankings:
Total Rankings are an average of pages and keywords that the search engines consider your website useful sources for. The more rankings you have, the more often your website will be listed on search engine results pages (SERPs).
2) Average Position:
When someone does a search that uses keywords associated with your company or product, your website will be displayed in the results. The average position gives us an idea of how high on the list your website tends to be. The lower the number, the better the position.
3) First Place:
This is how many pages or keyword groups your website has that hit the top of the search list – the money spot.
4) Top 3:
While not quite number one, the more often you’re in the top three search listings, the more people will visit your website.
5) First Page:
If you’re not on the first page, you don’t exist to most searchers. The more listings you can get on the first page, the better.
Before making any modifications to the website, we made sure to generate a reliable baseline report so we could compare any future results and accurately measure the success (or failure) of the changes we made to the website.
The higher the visibility percentage, the more likely the target website will be seen based on the established keyword set. In this case, no one company was dominating the search engine results pages (SERP), but there were several instances where our client was being outperformed. And, in a competitive market, every point is important.
In this case, we reviewed every element on every page of the website. That included the images, descriptions, page titles, copy and keywords we were using and even performance factors such as load time and mobile compatibility. This also gave us an opportunity to work in additional analytical programming for better tracking and measurement of user interaction and successful conversions throughout the website. The entire process took our team about two weeks to complete but as you can see from the results below, it was worth every minute.
Over a 60-day test period our site improved in every category; in most cases by more than 20 points, completely dominating the targeted online market.
Even with on-page SEO results as impressive as these were doesn’t mean we can rest on our laurels. As we stated earlier, if this website is not regularly monitored and edited, the improvement WILL plateau and any position gained WILL decline.
Result: Happy Client
Since these corrections were made, the client has reported a significant increase in sales directly attributed to online marketing; almost to the point of being overwhelmed.
*Once a solid base has been established with on-page website SEO, it’s time to start looking at external programs such as on-site content marketing, social media or other paid programs to maintain the results and position. Red Crow Marketing can help you determine your best plan of action.