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BE SEEN BY YOUR CUSTOMERS
WITH DIGITAL MARKETING

Digital marketing is the process of promoting and selling products and services using online marketing channels. This type of marketing is used for similar tactics as traditional marketing (creating brand awareness, providing information, offers, CTAs, etc.) but focuses the efforts online.

Instead of categorizing all digital marketing into one segment, we separated it into 8 different segments.

DIGITAL MARKETING SEGMENTS

SEARCH ENGINE OPTIMIZATION (SEO)

Search Engine Optimization (SEO) is the process of optimizing your website so you appear within the top results of search engine results pages (SERPs) when someone searches using relevant keywords. Being listed at the top has become extremely important. Many factors play into increasing your rankings such as content creation, website audit, page load speed, updating content, creating backlinks, etc.

SEO PROGRAMS

LOCAL SEO

Most of the time when someone searches for a service, they want services that are nearby and close to them which is why you need Local SEO. Local SEO is the process of optimizing your website and business listings so you appear as a top result in the local pack or map you see when you conduct a search on Google.

LOCAL SEO

SEARCH ENGINE MARKETING (SEM)

Increasing your organic listings using SEO tactics can take a minimum of 6-9 months to see results. Therefore, Search Engine Marketing can be extremely beneficial to use as your organic position improves. Search Engine Marketing programs are paid ads identified by the “AD” box, which are typically above the organic listings on the search results for specified keywords.

SEM PROGRAMS

ONLINE REPUTATION MANAGEMENT

Since most people now begin their search for products and services online, your online reputation management is critical. Poor reviews and reputation online can stop all marketing success dead in its tracks. Having an online reputation management system in place to monitor both positive and negative reviews is key to maintaining and attracting new customers.

REPUTATION MANAGEMENT

EMAIL MARKETING

Email marketing is a great way to stay top of mind with customers and potential customers. It is used for many purposes, such as to remind customers of appointments, send promotional offers, and inform customers about new products and/or services.

EMAIL MARKETING

DISPLAY ADVERTISING

Display advertising is using visuals such as an image or video to advertise a product or service on a digital media platform. Display ads are typically found on websites, apps, and social media channels such as Instagram, LinkedIn, Facebook, and Twitter.

DISPLAY ADVERTISING

SOCIAL MEDIA MARKETING (SMM)

Social Media Marketing is the process of increasing brand awareness, communicating with customers, and driving user engagement on social platforms. SMM involves using paid ads on social media as well as traditional postings.

SOCIAL MEDIA

VIDEO MARKETING

As people’s attention spans get shorter and shorter, they would much rather watch a video than read about a product or service. Therefore, video marketing have become very beneficial in the digital marketing world.

VIDEO MARKETING

ARE YOU READY TO GROW YOUR BUSINESS?

If you are ready to grow your business and get ahead of your competition, contact Red Crow Marketing in Springfield, MO to get started! We will develop a strategic digital marketing campaign that will put your message in front of your target audience.

READY TO GET STARTED?

LET'S TALK!

Schedule a meeting with our digital marketing experts today. We’ll help you determine the best digital strategy to meet your goals and reach your audience.

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