When a company owner or manager asks me…. What should our marketing focus on? I usually state these four objectives, in order of priority: Retain your customers Grow incremental sales from your customers Get referrals from your customers Go after new customers Although these may seem oversimplified, the fundamental...

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Since its inception in 1997, the video streaming and DVD distribution company Netflix has grown into an internationally recognized giant in the entertainment world. In July of this year, the business reported that its subscriber base had grown to 65.55 million, according to Business Insider. There’s no denying that...

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