According to a recent survey from RetailMeNot.com and Ipsos, 56 percent of American consumers make their online purchasing decisions based on the current sales, discounts, and deals available for the products they want to buy. Additionally, 51 percent of the survey’s respondents reported that reviews and ratings from other...

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According to a recent survey from Constant Contact and Chadwick Martin Bailey, the vast majority of smartphone users between the ages of 18 and 39 use their devices to stay connected to email. About 88 percent of smartphone users between 18 and 30 years old use their phones to...

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According to a new survey from Janrain, 74 percent of US consumers become frustrated when the websites they visit show content, ads, promotions, and offers that don’t seem to be relevant to their interests. Though people are concerned about privacy and want to be assured that their personal information...

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According to an April survey conducted by Kentico Software, roughly three in four American consumers consider how a mobile website looks and feels before determining whether or not to make a purchase. The study found that 75 percent of tablet users and 78 percent of all smartphone owners were...

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According to a recent survey of more than 600 advertising and online marketing executives, 77 percent of ad agencies and 70 percent of companies have integrated branded content into their marketing plans. For the purposes of this study, branded content refers to a number of mediums including written content,...

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According to a recent survey from Maritz Loyalty Marketing, the average consumer belongs to more than seven retailer or restaurant loyalty programs—and many of those consumers say they would they still be interested in joining more. The majority of the survey’s respondents said that they are only active in...

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