Studies show that the use of color has a subconscious impact on consumer perceptions of a product or brand. Some colors stimulate the brain in ways that promote excitement and energy, while others feel calming and safe. By choosing the right color combinations, you can directly influence your...

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According to a new study from NetLine and the CMO Council, roughly 27 percent of business-to-business consumers say that online content has a major impact on their ultimate choice between vendors. An additional 60 percent of the consumers reported that content has a moderate impact on their final choices....

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