With any marketing campaign comes the need for a measurement tool to determine its effectiveness. Sales Manago outline the most important Key Performance Indicators (KPIs) to keep an eye on when evaluating a campaign. Measuring marketing KPIs can be used to identify which actions are the most successful, as...

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Losing an employee and having to go through the process of hiring a new staff member is not only stressful, it’s also expensive. According to an article by American Progress, on average it costs businesses 20 percent of an employee’s annual salary to replace them. But depending upon the employee’s job...

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Having a well-executed marketing plan is the key to any communication effort, but often so much focus is put on the execution that the most important part – the planning – is overlooked. Developing and implementing a comprehensive marketing plan is a core value at Red Crow Marketing that...

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Understanding, creating, implementing and continually enhancing a market orientation for your business is a MUST for long-term positive business development. According to research conducted at Cal Poly, a market orientation is a culture in which all employees are committed to delivering superior value to customers. While the concept of...

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The journey customers take in their buying decisions and how they use products or services has changed exponentially over the past 10 years. Now more than ever before, consumers are able to take control of what they want, when they want it and how much they want to spend....

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More than one law firm has experienced the loss of clients for reasons other than superior business acumen. Potential clients’ calls weren’t returned; clients’ expectations weren’t managed; what was guaranteed didn’t happened.   And the lack of quality doesn’t end there. Most firms never establish a process for business...

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My guess is that more than one company has experienced the loss of customers for reasons other than superior business acumen. Potential customer calls weren’t returned.  Services didn’t meet needs, products were inferior.  Customers’ expectations weren’t managed. What was said to them wasn’t what happened.   It doesn’t end there. ...

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