We wanted to take a minute to crow about the ladies at Springfield Law Group. Thank you to Susanna, Connie and Val for supporting the Girl Scouts by acting as successful role models for young girls like Kyra Gibbins of Girl Scout Troop 71313. Relationships like these help empower...

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“Measure twice, cut once.” – Sam Walton Marketing is as much about research and planning as it is about communication. Marketing research provides the critical reality-check to help decision makers understand both their current situation and the true challenges and potential ahead. Too often business owners and managers create...

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  A more advanced approach to positioning your Unique Selling Points (USPs) is to incorporate elements of discovery or entertainment. Discovery is the introduction or “the twist” on a benefit the consumer had not considered. Entertainment, approaches the prospect in a less obvious or lessened selling-mode. It reduces the threat,...

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