2015 has seen digital marketers focus increasingly on video, mobile and social media channels. They have experienced a surge in real-time data, welcomed and embraced a whole slew of new technology solutions and struggled with ad blocking software. Here are the top six trends to watch out for as...

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Hashtags aren’t going to be going away anytime soon and it is increasingly important to choose the tags that will get your brand in front of your desired audience. Have you incorporated a hashtag strategy into your SEO campaign? Visit our blog from last week to learn more about...

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According to a recent study from CEO.com and DOMO, only 32 percent of CEOs at Fortune 500 companies have personal social media accounts in place. A similar study from 2012 had nearly identical results—last year, only 30 percent of Fortune 500 CEOs were networking with people through Facebook, Twitter,...

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Social media marketing provides businesses with a low-cost and extremely effective way to connect with their customers. However, it’s important to send the right types of messages if you hope to get real responses. Most consumers won’t respond to companies that exclusively send out advertisements. Your brand needs to...

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  With digital marketing on the rise, it’s especially important for business owners to participate on social media networks like Facebook and Twitter. Over the past several years, consumers who wanted to learn more about your business have searched online for your company’s website. Today, consumers also head to popular...

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