When a company owner or manager asks me…. What should our marketing focus on? I usually state these four objectives, in order of priority: Retain your customers Grow incremental sales from your customers Get referrals from your customers Go after new customers Although these may seem oversimplified, the fundamental...

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If this sounds ominous, that’s good. That is what I intended. If you are a manufacturer of products, retailer, or a service provider (like the legal or health care industry) you have seen the enormous impact the internet has had on your business. The internet and mobile revolution has...

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