A new survey from Ipsos OTX found that 70 percent of Internet users from 24 different countries have used social media to share content in the past month. Overall, photos are the most popular type of content shared, with 43 percent of those surveyed reporting that they have...

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According to a recent survey from Dimensional Research and ZenDesk that studied more than 1,000 people, the quality of individual customer service experiences can have a profound impact on consumer behavior. The study found that 62 percent of business-to-business customers (B2B) and 42 percent of business-to-consumer (B2C) buyers make...

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Marketing has several key goals, but one of its most important functions is to get people talking about your business. With a buzz building around your business, new customers will be interested in what you’re doing and will seek out your company. You can also make your advertising dollars...

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