Understanding, creating, implementing and continually enhancing a market orientation for your business is a MUST for long-term positive business development. According to research conducted at Cal Poly, a market orientation is a culture in which all employees are committed to delivering superior value to customers. While the concept of...

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The journey customers take in their buying decisions and how they use products or services has changed exponentially over the past 10 years. Now more than ever before, consumers are able to take control of what they want, when they want it and how much they want to spend....

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Something to Crow About: As one of the longest-running pet boarding facilities in the Springfield area, Caroline’s Pampered Pet Motel has been serving Southwest Missouri for over 17 years. Through her love, passion and excellent customer service, Caroline has proven her dedication to clients time and time again, which...

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A positive and visible online reputation is imperative for companies to grow and maintain their business today. Let’s face it, we are all busy and the thought of adding even one more thing to your plate can be overwhelming. So we shove it to the side and continue to...

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Marketing Priorities When a company owner or manager asks me what their marketing should focus on, I usually state these four objectives, in order of priority: Retain your customers Grow incremental sales from your customers Get referrals from your customers Go after new customers Although these may seem oversimplified, the...

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Package of Beliefs   A brand is a mental “Package of Beliefs” we form over time about companies or products. It is used to categorize and rate each in our mind. This can be based on personal experience, things we have heard from trusted sources, through research, or even what...

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A new business takes a lot of work, from business concepting, planning and development of structure to filing the necessary paperwork. But due diligence isn’t enough in today’s marketplace. Entrepreneurs must be savvy when marketing for new business. Red Crow Marketing has the tools to help new businesses market...

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