Although not impossible, continuing to generate enough business primarily through marketing communications is a tough proposition. Various studies have shown 50 to 85 percent of advertising has no effect on sales. Professor Gerard Tellis and his associates from the USC Marshall School of Business summarized the findings from hundreds...

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The modern landscape for manufacturers has opened an entirely new opportunity for growth. And because most industrial manufacturers are just beginning to adopt methods of reaching operational buyers online, the sky is the limit… your chances of reaching them first is overwhelmingly in your favor. Only 30% of manufacturers...

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