With any marketing campaign comes the need for a measurement tool to determine its effectiveness. Sales Manago outline the most important Key Performance Indicators (KPIs) to keep an eye on when evaluating a campaign. Measuring marketing KPIs can be used to identify which actions are the most successful, as...

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Having a well-executed marketing plan is the key to any communication effort, but often so much focus is put on the execution that the most important part – the planning – is overlooked. Developing and implementing a comprehensive marketing plan is a core value at Red Crow Marketing that...

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Red Crow Marketing has worked with Hank Seevers for over a decade developing the creative strategy, writing jingles, producing TV commercials, coordinating media placement and much more. He’s been in the telecommunications business for years, but in 2009, Hank opened his own call center business, Gold Mountain Communications. Over...

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It’s no wonder business owners and CEOs are overwhelmed with the explosion of online marketing choices. The Internet offers a host of options. And as soon as you master one tool, the rules change. The truth is online ad placement is complex. However, unlike print, internet advertising offers more...

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According to a new study from NetLine and the CMO Council, roughly 27 percent of business-to-business consumers say that online content has a major impact on their ultimate choice between vendors. An additional 60 percent of the consumers reported that content has a moderate impact on their final choices....

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Online marketers have been emphasizing the benefits of organic search engine optimization (SEO) for years. Though you can pay to have your ads displayed for particular search terms, organic SEO generally refers to a set of strategies employed on your website to make it naturally appear near the top...

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Email marketing is a powerful tool for your business, but it’s only effective if you track your results carefully and adjust the messages you send for better results. A recent study from Experian Marketing Services looked at the optimal times to send messages. While the results from this study...

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