Face it…Media buying can be overwhelming. Purchasing and placing media is more complicated than simply talking to a television or radio station and then asking them to place your advertising. It consists of everything from research and strategy to placement and contract negotiation. The following is a crash-course “Media...

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Customer perceptions are at the heart of health care, and when introducing a new product or service, hospitals must be totally in sync with their patients’ preferences. With several new facilities opening in its service area, Liberty Hospital worked with Red Crow Marketing to ensure their new campaigns rise...

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